CRM Associate Sportsbook Lifecycle

• Setup and manage the performance of marketing campaigns across different teams.
• Work cross-functionally with a broad set of Analytics Product and Engineering partners to incorporate user preferences A/B tests and product enhancements into channel plans.
• Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs).
• Execute structured A/B tests and lead analysis of results to maximize business impact.
• Measure report and analyze campaign performance and test results sharing learnings cross-functionally.
• Work closely with the Marketing Creative team to deliver innovative best-in-class creative concepts and designs.
• Write emails push notifications SMS and more aligned to our marketing standards and brand guidelines.

• Bachelor's degree in Marketing Business Economics Mathematics or related field.
• At least one year of relevant marketing experience preferably in the eCommerce or gaming industry.
• Exceptional analytical skills with the ability to clearly communicate results and define the next steps.
• Well organized and great attention to detail with the ability to work on multiple projects simultaneously often under challenging time constraints.
• Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools.
• Knowledgeable sports fan with polished copywriting and oral communication skills.
• Willing to work non-standard hours based on the sports calendar.
• Proven experience as a self-starter who is comfortable in a fast-paced quickly changing environment.

What are DraftKings's perks and benefits like?

What We Do

It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.

Why Work With Us

Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?

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