CRM & Lifecycle Marketing Specialist

PrizePicks is currently hiring for a CRM & Lifecycle Marketing Specialist. This candidate will have the exciting role of enhancing the relationship between customers and the PrizePicks brand through customer marketing campaigns. You will work to develop and optimize segmented campaigns and experiments to drive lift along the customer journey and track and analyze campaign performance. This is a professional role with salary, benefits & stock options.

• Managing segmented, automated campaigns across different stages of the PrizePicks customer journey.
• Creating a visual representation of the PrizePicks customer journey.
• Creating complex CRM campaigns, tracking campaign results, and brainstorming suggestions to optimize performance.
• Developing A/B test and segmented campaign ideas to drive lift at different stages of the customer journey.
• Studying competition to find new ways to drive engagement throughout the customer journey.
• Coordinating with various departments to ensure the success of campaigns.

• Bachelor's degree in a relevant field, including marketing, business, journalism/communications, etc.
• 2+ years of experience in customer, email, lifecycle, or CRM marketing.
• Must have experience creating automated CRM campaigns in Braze (preferred) or similar CRM platforms.
• Must have email marketing and other copywriting experience.
• Must understand the Daily Fantasy Sports industry.
• Proven track record of meeting deadlines. 
• Experience analyzing data to make informed decisions.

• Worked with DFS/sports betting platforms.
• Experience with any of the following: MixPanel, Tableau.

In addition to your great compensation package, company subsidized medical/dental/vision coverage plans, and matching 401(k), we’ll shower you with perks including:

• Break room with ping pong, endless snacks, and in-office lunch once a week
• Unlimited PTO to encourage a healthy work/life balance (2-week min required!)
• Modern work schedule focused on getting the job done, not hours clocked
• Workplace flexibility
• Company and team outings, we encourage a tight-knit workplace
• Generous Maternity AND Paternity leave (16 weeks!)
• Annual bonus & stock options
• Wellness Program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development