CRM Marketing Analyst

CUES is the world's leading manufacturer of closed circuit television video (CCTV) inspection, rehabilitation, pipe profiling equipment and pipeline inspection/asset management software for sanitary and storm sewers, industrial process lines, and water lines. With our headquarters and manufacturing facility located in Orlando, FL, we dedicate over 70,000 square feet and over 400+ full time employees to serve and support our customers. Additional facilities with stocking warehouses and service personnel are located in southern and northern California, Georgia, Wisconsin, Oregon, and Ontario, Canada.

We offer excellent benefits:

• Tuition Assistance Programs, Adoption Assistance Programs, Employee Assistance Programs
• Nine paid holidays plus Christmas Week shutdown!
• Eligible for 401k, Health, dental and vision, supplemental on 1st day.
• Begin accruing vacation and sick time on 1st day.

JOB SUMMARY

The CRM (Customer Relationship Management) Marketing Analyst is responsible for leading customer experience initiatives which drive engagement across different departments of CUES, by developing and implementing CRM automation strategies across the full customer journey life-cycle from lead generation to loyalty.

This role is part technical SME, project manager, CRM administrator, business analyst and marketing campaign support. The candidate will be responsible for development and maintenance of the internal CRM platform and the ideal candidate will have sound knowledge in CRM entities, workflows, configurations, customization development, integration development, reporting, dashboards, web resources, CRM solution file management, security model and UI development. Must be detail-oriented and able to manage and prioritize multiple demands from a large user base, with strong written and verbal communication ability with all levels of the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The below is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organization and the overall business objectives of the organization.

• Responsible for developing and implementing CRM strategies across the journey life-cycle from lead generation to sales, with ongoing maintenance and support
• Maximizing the efficiency and functionality of CRM platform, including data capture and quality of customer experience to support acquisition and retention goals; collaborate with stakeholders to prioritize and align product roadmap as well as defining capabilities and driving the implementation of the required CRM infrastructure
• Leading or participating in design and architecture sessions with vendors and key internal business users and stakeholders to create campaign specific landing pages and / or webforms to support campaigns and capture data
• Work in close partnership with internal and external resources to develop strong campaigns and customer engagement plans based on business priorities
• Automate processes using tools such as process builder, flow automation, and validation rules
• Gathering and documenting business processes and requirements for the system
• Gather detailed requests for improvements or changes to the system, implement these changes as appropriate with a balance of requests and technical constraints
• Building and configuring CRM forms, views, dashboards, and workflows
• Responsible for resolving CRM issues, including responding to customization requests
• Plan, deliver and measure multi-channel campaigns aligned to KPIs and business priorities
• Plan ahead for upgrades, software releases and long-term project initiatives, including installation and maintenance versions of 3rd party products.
• Identify, install and maintain appropriate apps from the AppExchange for event management, mass email, document merge, and more.
• Collaborate with analytics and other subject matter experts to develop customer segmentation and lead scoring model; lead efforts to operationalize model for improved campaign tactics and impact
• Collaborate with our vendors to find innovative ways to enhance sales and engagement efforts through innovative use of CRM capabilities
• Working closely with project teams or other resources for completion of projects related to the CRM system
• Manage less complex integrations in-house - those not handled by a CRM Developer or Consultant/Partner.
• Develop hypotheses for testing; design, track and analyze results to refine marketing strategies
• Facilitating the completion, testing, and deployment of development projects with external vendors and internal stakeholders or users
• Provide feedback to executive and senior management teams on process improvements and areas of concern
• Provide expertise, leadership and consulting to maximize value of current and new CRM features; drive continuous improvement and user adoption of all aspects of CRM system
• Creation of training materials to provide on-boarding support for all team members as needed, and to grow the CRM skill set across the organization.
• Manage CRM user access creation, best practices for CRM, development, or integration processes
• Serve as primary system administrator for the CRM environment and integrations
• Handle all basic administrative functions including user maintenance, modification of page layouts, generation of reports and dashboards, creation of new fields and other routine tasks.

EDUCATION / WORK EXPERIENCE / QUALIFICATIONS

• Bachelor's degree in Marketing, Information Technology, Business Analysis or related field experience
• 3 years of related work experience
• 1 year hands-on experience with a CRM platform
• Salesforce Admin (ADM201 and ADM211) certified preferred.

ADDITIONAL KNOWLEDGE AND TECHNICAL SKILLS

• Experience in developing custom fields or templates for contacts, leads, account, tasks event, opportunity, activities, portals, CPQ, etc.
• Strong project management and problem-solving skills
• Strong written and verbal communication ability with all levels of the organization
• Excellent project management skills and a positive attitude.
• Excellent organizational skills and proven ability to execute on deliverables
• Demonstrated ability to meet deadlines, and handle and prioritize simultaneous requests.
• Ability to extract insights and meaning from data sets and spot trends as well as identify possible indicated actions and explain complex new technology and concepts
• Ability to critically evaluate and prioritize information gathered from multiple sources and reconcile conflicts.
• Ability to assess the impact of new requirements on CRM and other integrated systems.
• A demonstrated ability to understand and articulate complex processes.
• Strong business acumen and attention to detail with a consistent record of delivering results
• Creative and analytical thinker with strong problem-solving and conflict resolution skills
• Trustworthy and reliable with a passion for data integrity and standardizing best practices (required)
• Collaborative and enthusiastic about supporting different department teams (required)
• Can explain relational and technical concepts to all different levels in an organization
• Deep working knowledge of CRM technology and campaign management tools

Thank you for your interest in our company.

#LI-CG2

ABOUT SPX

SPX is a diversified, global supplier of infrastructure equipment with scalable growth platforms in heating, ventilation and air conditioning (HVAC), detection and measurement, and engineered solutions. With operations in 17 countries and approximately $1.4 billion in annual revenue, we offer a wide array of highly engineered products with strong brands.

SPX TOTAL REWARDS

At SPX , what's in it for our employees transcends market-competitive compensation and benefits. Our Total Rewards program also includes opportunities for employees' personal development, career growth, and recognition. These programs focus on alignment and assessment of organizational, team, and individual efforts toward achieving business results. Our development and career growth programs empower our employees to enhance their skills, develop new competencies, and pursue career goals. SPX benefits package provides choices designed to help employees manage their well-being. Our compensation programs are performance-based to recognize and reward employees who work hard, display the values and leadership practices we embrace, and deliver exceptional results.

OUR VALUES

• Integrity
• Accountability
• Excellence
• Teamwork
• Results

At SPX, our values are at the heart of everything we do. We use our values every day to help us make the right decisions. We embrace a common purpose and strive for improvement. We respect and value each other as individuals and recognize that only by working together, as a team, can we reach our full potential. We take responsibility for our actions, build strong relationships with each other and our customers, and always act ethically. Our values inspire us to achieve the high standards of quality, safety, and performance that our customers expect and deserve.

WORKING AT SPX

Our work environment is established on a work-life philosophy supported by policies, programs, and practices that help employees achieve success within and outside the workplace. We believe in creating an inclusive work environment where employees strive to realize their fullest potential. We are an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, genetic information, age, disability, veteran status or any other legally protected basis.