Customer Advocacy

In Customer Advocacy At DevRev, you will play a crucial role in fostering a customer-centric culture within the organization. This position requires a passion for customer advocacy & marketing, content creation, excellent communication skills, and the ability to collaborate across various teams.

Responsibilities:

1. Identify Strategic Priorities:

•  Determine key areas for customer engagement and target audiences.
•  Collaborate with the Customer Success team to analyze user data and identify customer champions and detractors.

2. Innovative Engagement Approaches:

• Utilize usage metrics and automation to engage customer champions and address detractors.
• Plan and execute innovative approaches through social, events, webinars, press engagements, and conferences to maximize impact. 
• Build our Community Engagement plan and ensure ongoing engagement across our own and other community forums enhance DevRev's reach and presence.

3. Create and lead Customer Recruitment Strategies:

• Develop and implement strategies to recruit and nurture customer advocates.
• Drive revenue growth by strategically engaging with customers to increase user adoption. 
• Create and drive incentive strategies that provide customer’s opportunities to expand their own reach and enrich themselves professionally.

4. Build scalable ways to engage with and across customer groups: 

• Grow user reviews and manage a scalable reference program. 
• Collaborate with the Marketing team to develop compelling messaging and leverage modern ways to generate content that resonates in the market. 
• Develop and curate experience surveys to gather valuable feedback to drive improvements in customer experience.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.
• Proven experience in a customer advocacy or customer success role.
• Strong communication and interpersonal skills.
• Ability to analyze customer feedback and derive actionable insights.
• Familiarity with product development processes is a plus.
• Strong understanding of the go-to-market function.
• Passion for creating exceptional customer experiences.