Customer Lifecycle Marketing Specialist

The role

Are you someone who reads brand emails - for fun?

Are you a creative, concise writer who knows how to nail a B2B product announcement? 

Are you a data-driven marketer who thrives on the thrill of click-through rates going up?

Amazing, then you’re the type of person we’re looking for!

We’re growing and we are looking to add a Customer Lifecycle Marketing Specialist to our fast-paced and customer-oriented Enterprise Marketing team. 

Location

We’re a remote-first company and looking to hire this person anywhere between the PST - EST timezone.

Interested in learning more? Let’s get into the details:  

In the Customer Lifecycle Marketing Specialist role, you will:

• Own Jungle Scout’s enterprise email marketing strategy from ideation to execution. 
• Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted and broad educational campaigns.
• Work on a daily basis with tools like: Marketo, Salesforce, Salesloft and Zendesk.
• Evolve our customer communication strategy, leveraging new and existing touchpoints to land qualified prospects and expand/retain existing customers
• Evolve the top of funnel experience, coming up with new ways to improve on demand generation efforts, position new content for the customer and ensure demand generation efforts convert. 
• Work in concert with the Content Marketing Team and Marketing Project Manager to execute omnichannel projects like webinars, onboarding and more. 
• Maintain positive and productive relationships with product marketing, product management and engineering teams to ensure messaging of programs and product updates are accurate and meaningful to the customer.
• Write, execute and measure both customer and prospect newsletters. 
• Build out new communication vehicles with customers, like chatbots. 
• Write sales cadences, tailored to various campaigns and written in the voice of our sales team. 
• Measure the success of your efforts using data and iterating where necessary to achieve growth. 

Who you are:

• Stellar writing skills, with the ability to adapt to our brand voice to the content you’re writing
• 3+ years of experience with either Customer Lifecycle Marketing or Email Marketing as a discipline.
• Working knowledge of marketing and sales automation platforms like, Marketo and Salesloft 
• Working knowledge of Salesforce, with the ability to build reports and map out campaigns
• A frustration-free attitude toward testing and iteration. If at first a cadence doesn’t succeed, you are game to try again! 
• Strong communication skills. Never worry if you’re overcommunicating. This role will require effective collaboration and cross-functional coordination across internal and external contributors.
• The willingness to become a product expert and invest in learning about the business of selling on Amazon at the brand and retailer level. 
• A growth mindset. You’re always thinking about new ways to capture the customer’s attention, create innovative lead generation experiences.