Customer Marketing, Content Lead

Why just have a job when you can live your Purpose?  We are Givelify, a minority-owned FinTech-for-Good company that uses human-centered design, jobs-to-be-done, & data to create experiences that inspire kindness & generosity and celebrate putting more good into the world. In fact, Givelify’s mobile giving app consistently leads the App Store and Google Play in downloads, reviews and 5-star ratings amongst all giving apps. More than 1.5 million donors and 55,000 non-profits trust Givelify for inspiring kindness, generating nearly $3 Billion in generosity.  

We seek a Customer Marketing, Content Lead to join our virtual team. If you’re someone who has a passion to help create short videos, webinars, in-app tutorials, e-books, and other instructional content to help customers drive adoption and success with Givelify’s products, and you are a smart and resourceful content creator; a self-starter who's collaborative, creative, and passionate about the success of our faith-based and non-profit customers; in addition, you're a fast, thorough content creator who knows how to translate complex, technical topics into easy-to-understand content, and how to engage a community via various channels and can create the kind of content that works in a mobile, social world, and the challenge of scaling product success at a high performing Fintech-for-Good company sounds exciting, we would love to connect with you!  

 
This role will sit on the Customer and Product Marketing team as a part of the larger Marketing Group and will work closely with Customer Experience, Product and our vibrant community of customers. 

You’ll get to:

• Develop and design customer facing assets at each touch point in the customer lifecycle, beginning with onboarding and extending across all customer touch points, including customer-facing playbooks, infographics, short “how-to” videos, hands-on training curriculum, in-app tutorials, webinar slide decks, blog posts, interactive help articles, and e-books 
• Act as a subject-matter expert (SME) on using Givelify for both organizations and donors 
• Partner with in-house design and content team for content development; manage external vendors or contractor relationships as needed 
• Lead A/B testing to better understand what multi-channel content forms drive specific behaviors 
• Use data-driven insights to optimize and improve our content for a range of channels and audiences 
• Develop and manage customer enablement content roadmap to ensure alignment between internal stakeholders 
• Lead enablement for internal success and support teams, training teams on newly developed and launched content 
• Build content strategy to drive improvement of target customer KPIs and report changes to Customer Experience and Product leadershi

You should bring mad skills & experience:

• Bachelor's Degree
• 6+ years general work experience within a B2B, SaaS environment 
• 2+ years customer success, content development or marketing experience 
• Experience using Camtasia, Loom, or other screen recording and editing software 
• Experience updating copy or posting content in a CMS (WordPress) 
• Excellent communication skills including demonstrated ability to produce training materials and to design and develop innovative, multimedia content 
• Expertise creating presentations that effectively translate ideas and messaging into concise, compelling graphic material 
• Exceptional team player and collaborator who can deliver on the needs of multiple internal and external stakeholders. 
• Experience writing effective copy, graphic design and video editing  
• Technical knowledge of the latest digital marketing tools and channels 
• Experience optimizing content for SEO 

Plus these Superpowers

• Experience in instructional design. 
• Experience in customer service, customer success or account management within a B2B SaaS environment.  
• Experience working or volunteering in the faith-based or non-profit sector. 
• Ability to work effectively with a geographically dispersed team. 

Our People & Culture

We are a virtual team of high-performing professionals who innovate & collaborate to fulfill our mission to help people instantly find causes that inspire them to action so they can change the world – one simple, joyful gift at a time.  Our culture of integrity, heart, simplicity, & that “wow” factor fuel our aspiration to be recognized amongst the tech industry’s most inclusive & purpose-driven workplaces.

We take great pride in providing competitive pay, full benefits, amazing perks (including flexible PTO), and most importantly, the opportunity to put passion & purpose to work.