Customer Marketing Lifecycle Manager

Snyk is the leader in secure AI software development helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows making it easy to find fix and prevent vulnerabilities — from code and dependencies to containers and cloud.

Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team Care Deeply Customer Centric and Forward Thinking.

It’s how we stay driven supportive and always one step ahead as AI reshapes our world.

We’re looking for a Customer Marketing Lifecycle Manager to own and scale our customer education and enablement strategy as a core driver of customer-led growth. This role sits at the intersection of Customer Marketing Customer Success Product and Sales with a clear mission: turn customer education into a measurable lever for implementation adoption and retention.

You’ll have the chance to own a massive spectrum of initiatives and build programs that help customers get value faster deepen product usage and ultimately turn them into Snyk Ambassadors—while creating scalable repeatable experiences across the customer lifecycle. 

If you are a strategic thinker ready to scale programs that skyrocket platform adoption retention and revenue growth in a dynamic environment this is your ultimate playground and we want to talk to you.

• Establish education as a core lever in the customer lifecycle and growth strategy

• Build and execute a customer education roadmap aligned to key lifecycle stages (onboarding → adoption → retention)

• Develop scalable virtual instructor-led and on-demand programs (webinars workshops certification paths playbooks)to ensure customers fully realize the value of our platform

• Adoption plays — that turn "we bought it" into "we can't live without it."

• Partner with Product Product Marketing SecRel and Customer Success to create content that translate releases into customer-friendly learning experiences

• Design and launch programs that drive product adoption utilization and behavioral stickiness 

• Design support and execute churn prevention initiatives through targeted education plays (e.g. at-risk cohorts low adoption segments feature gap alignment)

• Create and scale high-impact learning content including live and on-demand workshops guides and role-based learning journeys (devs AppSec practitioners and leaders)

• Identify develop and nurture champions inside accounts and equip them with “adoption kits” to spread adoption bottom-up

• Use data to continuously optimize programs and scale what works

What You’ll Bring: 

• 6+ years in Customer Marketing Customer Success Customer Education Product Marketing or Enablement

• Experience building and supporting customer education programs webinars ‘masterclass’ workshops and content creation

• Strong understanding of B2B SaaS customer lifecycle in a fast paced environment

• Ability to translate complex product concepts into clear engaging content

• Data-driven mindset with the ability to connect programs to business outcomes

• Strong project management and execution skills (you can actually get things done) 

• You think in terms of customer outcomes not just campaigns

• You’re proactive scrappy and excited to level up existing programs and scale

• You’re curious about how customers learn adopt and get value

• You’re excited about AI-driven workflows to drive efficiency

We care deeply about the warm inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person do apply anyway!

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups to global benefits that help our employees prioritize their health wellness financial security and a work/life blend we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

• Prioritize health wellness financial security and life balance with programs tailored to your location and role.

• Flexible working hours work-from home allowances in-office perks and time off for learning and self development

• Generous vacation and wellness time off country-specific holidays and 100% paid parental leave for all caregivers

• Health benefits employee assistance plans and annual wellness allowance

• Country-specific life insurance disability benefits and retirement/pension programs plus mobile phone and education allowances

What We Do

Snyk the leader in secure AI software development empowers organizations to build fast and stay secure by unleashing developer productivity and reducing business risk. The company’s AI Trust Platform seamlessly integrates into developer and security workflows to accelerate secure software delivery in the AI Era. Snyk delivers trusted actionable insights and automated remediation enabling modern organizations to innovate without limits. Snyk is redefining secure AI-driven software delivery for over 4500 customers worldwide today.

Why Work With Us

Every team member at Snyk contributes to our vision for a more secure digital world. No matter where we are in the world we operate as one team and work together to shape the future of application security. We take immense pride in the diversity of our people cultures and experiences.

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