D2C Business Unit Lead

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• REMOTE WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day throw in.

PURPOSE: We want to leave the world better than we found it in ways that are unique to an individual’s personal journey. But, what does that even mean??? It means:

• PURPOSE PROJECTS: Every team member gets to create their own project for making the world a better place. 

Fun Fact: One purpose project resulted in a team member’s band doing an instagram live with Sir Elton John! 

ABOUT THE ROLE

When someone says the word "strategy," do you feel a jolt of exhilaration in your stomach?! You're also probably the type of person who comes up with a detailed, strategic route around grocery store aisles to save frozen items for last so that they don't melt. Wait, who are we kidding, you don't waste time grocery shopping! You get that ish delivered so you can stay home devoting all your energy into goal setting!

As our D2C Business Unit Lead, you'll be joining our Customer Experience Strategy team to develop and implement breathtaking game plans that increase revenue and achieve all outlined company objectives.

RESPONSIBILITIES

• Develop marketing strategies that take into account revenue targets, customer growth/experience goals, product/messaging, and industry trends
  
• Create go-to market D2C plans and oversee the execution of defined metrics/goals
  
• Manage the execution and monitor the performance of marketing, product, operations, and financial activities of the Business Unit
  
• Analyze performance and make recommendations for improvement
  
• Liaise with product, marketing, creative, operations, and finance teams to bring go-to market D2C plans to life
  
• Balance customer needs with the concerns of the business
  
• Work closely with business analysts to align on revenue targets and build smart goals to reach them
  
• Build recommendations around initiatives like new product offerings, verticals, and marketing initiatives that would further the growth of our business unit
  
• As part of the  Customer Experience Strategy team, you’ll leverage multiple data sources to deliver smart insights around performance within the unit
  

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  
• Experience in developing and implementing strategies that increase revenue
  
• Asks a lot of questions 
  
• In addition to D2C experience, is also familiar with: B2B, Global, and Sports markets
  
• Has the ability to read, analyze, and interpret common financial reports and legal documents
  
• Can proudly relay their E-commerce specific experience
  
• Feels giddy about strategizing, reporting, and organizing: both in their professional and personal life
  
• Can objectively evaluate product/marketing performance to establish clear growth goals
  
• Dependable with the willingness to take initiative to work collaboratively and with a sense of urgency
  
• Loves the work more than a paycheck 
  
• Is happy to give away credit to their team 
  
• Loves getting and giving feedback 
  
• Is into personal growth
  
• Thinks Fun is being great (not partying) 
  
• Is proactive and an independent problem solver! (Can you google a question?)
  

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Unlimited vacation (seriously!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $110k - $135k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory meeting with hiring manager

4. 30 minute culture interview with a HR team member

5. 90 minute in-person interviews with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)

#LI-Hybrid