TikTok Shop - Marketing Strategy Specialist, Creator and Partner

Responsibilities

About the Team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform's e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

Responsibilities
- Plan, coordinate, and manage events from inception to execution, ensuring they align with our marketing strategy.
- Collaborate with various teams and external partners to create cohesive branding initiatives for both company and platform.
- Leverage US marketing experience to develop innovative event strategies and enhance overall impact.
- Maintain strong relationships with 4A agencies and other vendors to ensure successful collaboration.
- Analyze event outcomes and provide insights for future improvements.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Marketing, Media, or a related field.

- 2+ years of experience in marketing, brand management, and event operations.
- Understanding of platform branding and overall brand strategy.
- Strong organizational and project management skills with the ability to complete the full funnel from goal decomposition to the establishment of process metrics.

Preferred Qualifications:
- Experience working with a 4A agency is preferred.
- Strong organizational and project management skills with keen attention to detail.
- Excellent communication and interpersonal skills, with the ability to work well in a team environment.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $70304 - $144400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.