Data Analyst - Google Analytics

DAZN is a global sports streaming platform that is changing the way fans consume sports content. We provide access to live and on-demand sports content across multiple devices, giving fans the flexibility to watch their favorite sports whenever and wherever they want.

Position Overview:

The Google Analytics Data Analyst will be responsible for leveraging Google Analytics to analyse web data, generate actionable insights, and support strategic initiatives. The ideal candidate will have a strong analytical mindset, expertise in Google Analytics, and a passion for turning data into meaningful business recommendations..

Key Responsibilities

• Data Analysis: Utilize Google Analytics to monitor and analyze website performance metrics, user behavior, and conversion rates. Provide insights and recommendations based on data findings.
• Reporting: Create and maintain regular reports and dashboards to track key performance indicators (KPIs) and communicate findings to stakeholders.
• Data Interpretation: Interpret complex data sets and translate them into actionable insights for marketing, product, and business strategy teams.
• Campaign Performance: Evaluate the effectiveness of digital marketing campaigns and strategies, and suggest improvements based on data analysis.
• Tag Management: Implement and manage Google Analytics tracking codes and events to ensure accurate data collection.
• Collaboration: Work closely with cross-functional teams including marketing, product, and IT to understand their data needs and provide data-driven solutions.
• Optimization: Identify opportunities for website optimization and user experience improvements through data analysis and A/B testing.
• Trend Analysis: Stay up-to-date with industry trends, best practices, and emerging tools to continuously enhance data analysis processes.

Tools and Technologies Required:

• Google Analytics:
• Google Analytics 4 (GA4): Advanced proficiency in GA4 for comprehensive website and app tracking, data analysis, and reporting. Familiarity with GA4’s event-based data model and analysis features.
• Google Analytics Universal Analytics (UA): Experience with UA for managing legacy analytics properties.
• Google Tag Manager:
• Tag Management: Experience in configuring and managing Google Tag Manager (GTM) to deploy and update tracking codes, set up event tracking, and integrate with other tools.
• Any Data Visualization Tools:
• Tableau: Proficiency in Tableau for creating interactive and shareable dashboards and visualizing complex data sets.
• Power BI: Experience with Microsoft Power BI for building custom reports and dashboards with interactive visualizations.
• Google Data Studio: Ability to use Google Data Studio for creating dynamic and customizable reports and dashboards.
• Spreadsheet Software:
• Microsoft Excel: Advanced skills in Excel, including pivot tables, VLOOKUP, and data analysis functions.
• Google Sheets: Proficiency in Google Sheets for collaborative data manipulation and analysis.
• SQL:
• SQL (Structured Query Language): Working knowledge of SQL for querying databases, extracting and manipulating data to support analysis and reporting.
• A/B Testing Tools:
• Optimizely: Experience with Optimizely for conducting A/B tests and multivariate testing to optimize website performance.
• Google Optimize: Familiarity with Google Optimize for running experiments and personalizing website content.
• HTML/CSS/JavaScript:
• HTML/CSS: Basic understanding of HTML and CSS for troubleshooting and implementing advanced tracking and tagging.
• JavaScript: Knowledge of JavaScript for custom event tracking and interaction with Google Analytics and Google Tag Manager.
• CRM Tools:
• Salesforce: Experience with Salesforce CRM for integrating marketing data and enhancing customer insights.
• HubSpot: Familiarity with HubSpot for marketing automation and data analysis.
• Other Tools:
• Google BigQuery: Experience with Google BigQuery for handling large datasets and running complex queries.
• Jira/Trello: Familiarity with project management tools like Jira or Trello for tracking tasks and collaborating with teams.

Qualifications:

• Education: Bachelor’s degree in Marketing, Data Analytics, Statistics, Business, or a related field.
• Experience: Minimum of 2-4 years of experience working with Google Analytics and data analysis in a professional setting.
• Technical Skills: Proficiency in Google Analytics, Google Tag Manager, and Microsoft Excel or Google Sheets. Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI) is a plus.
• Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data and generate actionable insights.
• Communication: Excellent written and verbal communication skills, with the ability to present data findings clearly to both technical and non-technical audiences.
• Attention to Detail: High level of accuracy and attention to detail in data analysis and reporting.
• Problem-Solving: Strong ability to think critically and approach problems from a data-driven perspective.

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

AMBITIOUS – people who want to make a big impact and drive DAZN forward.

INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things. 

PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day. 

BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.

SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.