Demand Generation Lead

Let’s keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you! 

Healthcare benefits are complex, underutilized and a mystery for most users. We’re removing that complexity. Now more than ever, employers are adding value to their employees’ benefits like telemedicine and mental health services. HealthJoy’s industry-changing tech platform consolidates those benefits into a simplified benefits experience, saving users time and money.  

With $100M+ in fundraising to date, HealthJoy has garnered workplace awards for Inc.’s Fastest Growing Startups and Built In Chicago’s Best Places to Work while growing globally to nearly 400 team members. We’re continuing down the path of high growth and high impact, and this role is a key member of the Marketing Team making that happen.

The Demand Generation Lead focuses on the top of the marketing funnel to develop awareness and acquisition strategy. This person will work closely with a Marketing Coordinator to assist with campaign optimization.  

• The core responsibility for this person will be to design integrated campaigns that leverage online and offline strategies to accelerate sales pipeline growth. Define the appropriate mix of campaign elements (content, events, digital media, etc) to deliver conversion goals aligned with company objectives. 
• Build and maintain lead programs across channels. Optimize digital strategy for landing pages and the blog, driving additional lead generation through online channels. 
• Manage virtual and in-person events, from concept and audience targeting to execution, including conferences, sales events, and webinars that generate new leads and drive meetings. 
• Monitor channel performance and identify areas for optimization, consistently iterating and improving programs through A/B testing, measurement and optimization.
• Measure, analyze, and report on all campaigns for effectiveness to the organization, creating a weekly set of dashboards and reports showcasing KPIs for the executive team. The manager will be responsible for metrics including: Leads, MQLs and SQLs, Conversion rates, Cost per lead, and more. 
• Collaborate cross functionally with Product Marketing, Design, Content Marketing and Sales to produce effective campaigns. 

• Bachelor’s degree in business, marketing, or related field is preferred
• 8+ years experience leading demand generation at a high-growth B2b Saas or tech company. 
• Proven work experience driving, managing, and creating programs to drive Marketing KPIs. 
• Excellent communicator and creative thinker with an ability to use data to inform all decisions 
• Strong analytical and quantitative skills, with an understanding of ad platforms, A/B testing, marketing analytics, and ROI attribution to report and optimize marketing performance.
• Deep expertise in developing enterprise marketing channels - digital programs, thought leadership, content syndication, channel partners, webinars, website, events, and more. 
• Experience negotiating and managing sponsored partnerships to deliver leads from webinars, events, content syndication or thought leadership. 
• Creativity to build demand generation in collaboration with channel partners such as brokers and HR consultants. 
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

Job Level: 40 

Base Compensation Range for Job Level: $80,000 - $132,000 Annually 

The cash compensation above includes base salary only. Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.

HealthJoy maintains a comprehensive strategy to determine rewarding and competitive packages for individual compensation for new hires, internal promotions and internal job changes. This strategy is based on several factors unique to each individual, including: 1) the skills, experience and qualifications of the individual; 2) the responsibilities and demands of the role; 3) analysis of external market data; and 4) company budget and financial performance. 

HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. 

At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual. 

In addition to cash compensation, HealthJoy offers a rich “Total Rewards” package that includes:

• Medical, Dental and vision insurance packages
• HSA contribution match
• Stock options for eligible roles
• 401k match
• Paid parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO 

At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.

We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees. 

We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work. 

Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes. 

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. 

All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

Don’t meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.