Demand Generation Lead

This is a remote position within the United States

At Adstra we know great things happen when people come together with one shared goal. The future of data is happening at Adstra. Come join our growing team.

We’re looking for a Demand Generation Lead to execute multi-channel programs that drive engagement and generate qualified pipeline.

You’ll be responsible for the day-to-day build and optimization of programs across email paid media social and outbound channels ensuring campaigns launch on time perform against goals and contribute to revenue growth. Working in close partnership with sales you’ll help support outreach with targeted campaigns audience segmentation and performance insights.

This role is ideal for a data-driven B2B marketer with 3 to 5 years of experience who loves testing and optimization is comfortable owning campaigns across email paid media and social and enjoys partnering closely with sales to drive growth.

Responsibilities for this opportunity include but are not limited to:

• Build and run multi-channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions.
• Own campaign execution across core distribution channels including email marketing paid media and social with a focus on continuous testing and optimization.
• Manage inbound lead flow to ensure timely routing scoring and follow-up while partnering with the commercial team to support effective outbound outreach.
• Support sales-led pipeline creation by developing campaigns messaging and account insights that help the commercial team engage the right accounts at the right time.
• Track analyze and optimize performance across campaigns and channels using data to inform decisions and improve pipeline quality and conversion.
• Partner with RevOps on the marketing tech stack including HubSpot Gong LeadIQ and LinkedIn Sales Navigator ensuring systems workflows and data are clean and reliable.
• Plan and execute account-based marketing programs in close collaboration with sales aligning targeting messaging and outreach across teams.
• Partner cross-functionally with brand content and sales teams to ensure demand programs are aligned with Adstra’s positioning and go-to-market strategy.

In addition our "ideal candidate" has the following skills & experience:

• 3–5 years of experience in B2B demand generation growth marketing or a related marketing role.
• Experience building and executing multi-channel campaigns across email paid media and social.
• Strong analytical skills with the ability to track interpret and optimize campaign performance.
• Experience managing inbound lead flow and partnering closely with sales to support outbound pipeline generation.
• Hands-on experience with HubSpot and Salesforce and comfort working across a modern marketing and sales tech stack.
• Experience collaborating cross-functionally with brand content and sales teams.
• A strong sense of ownership and accountability with the ability to manage programs end to end.
• Curious proactive and energized by testing learning and improving over time.

Nice to Have

• Familiarity with tools like Gong LeadIQ or LinkedIn Sales Navigator.
• Interest in building scalable processes as the marketing team grows.

About Adstra

Adstra a privately held PE backed company provides a comprehensive suite of data and identity solutions for a wide-array of use cases to a diverse base of blue-chip clients.

Adstra is the new model for the data-driven enterprise. Adstra as the first Enterprise Identity Platform comprises a comprehensive suite of transparent identity and data solutions that are portable futureproofed and offered via a subscription-based model that liberates brands to realize the maximum value from their data. Adstra frictionlessly and cost effectively connects brands with authenticated audiences tailored to specific business and campaign objectives across all media.  Adstra also is a leading provider of customer acquisition data brokerage and data management services supporting both the for profit and nonprofit markets.  Adstra is headquartered in Princeton New Jersey with offices across the United States.

To learn more about why Adstra is the new ideal in places to work check out our Adstra Careers and our Great Place to Work certification pages today!

Adstra offers excellent benefits including medical dental vision life LTD 401k w/ company match paid time off business casual dress summer hours customized training & more!  If you are one of the “best and brightest” in your field and you’re looking to position yourself for the future this is a great opportunity.

Equal Employment Opportunity

Adstra provides equal employment opportunities to all employees and applicants for employment. All practices such as recruitment selection promotions and other terms and conditions of employment are administered in a manner that ensures there is no discrimination on the basis of race color national origin ancestry religion citizenship age gender gender expression or identity sexual orientation marital status disability pregnancy medical condition genetic information protected veterans or any other protected characteristic under applicable law.

For immediate consideration please create a profile and make sure you provide your resume and current contact information.  We look forward to learning more about you and the value you can bring to Adstra!

We want to be your Employer of Choice! 

EOE/M/F/D/V 

What We Do

Welcome to Adstra – we help brands connect and activate data across channels through dynamic identity solutions. With a focus on transparency and innovation our team transforms complex data into actionable insights that drive real business outcomes.

Why Work With Us

Adstra is a champion for our clients – and that starts with our people. We empower every team member to reach their full potential while delivering meaningful value across every client relationship. Recognized as a Great Place to Work we’re proud to build a culture where employees and clients thrive together.

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