Demand Generation Manager

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day. 

Why work at Pacvue? 

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online.  Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations. 
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed. 
• Learn – from the best! Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.  
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market. 

About the role:

We are looking for a hungry and enthusiastic Demand Generation Manager to join our team! The Demand Generation Manager will work in close partnership with the demand generation leadership team to drive the development and execution of marketing programs that deliver high-quality MQLs and opportunities for our business.

 Responsibilities:

• Implementation, management and execution of various paid ad types (primarily Google Search and LinkedIn) to capture demand globally.
• Execution of multi-channel campaigns and support on creating compelling content across social media, email, and ads, longer-form written content, and videos that align to engage potential customers across various stages of the buyer’s journey.
• Help design and implement email marketing strategies that nurture leads and enhance lead conversion rates.
• Continuously test and optimize landing pages, ads, emails and other externally facing content to improve conversion rates, and drive customer action.
• Monitor, analyze, and report on campaign performance, adjusting strategies as needed to drive high conversions and ultimately MQLs.
• Stay abreast of the latest marketing trends and technologies, applying new ideas and tools to stay ahead of the competition.

Skills & Qualifications: