Demand Generation Manager

Company Overview

Valimail is a fast growing, venture funded startup and the leader in Email Authentication as a Service. Here is your chance to get in on the ground floor at an important technology innovator and to help build a major business service category. We have built a revolutionary platform on top of open standards — DMARC, DKIM, and SPF — for the first time it makes it possible for any organization to protect itself against email impersonation. Valimail pioneered the notion of automated email authentication, with innovative components like our DNS-based Authenticator (including our patented Instant SPF). We’re committed to building a more trusted email ecosystem.

Frequently cited statistics show that women and underrepresented classes will only apply to roles if they feel they meet 100% of the qualifications. At Valimail, we encourage you to break through that statistic. Roles evolve over time, especially with innovation, and you may be just the person we need in the future. NO ONE ever meets 100% of the qualifications. We hope you're open to learning new skills in order to grow with us. Make our team, your team!

Position Overview

Valimail is on a mission to authenticate the world's email, and as a Demand Generation Manager, you play a pivotal role in this mission. Your role is critical in fueling the growth of our company by developing and executing demand generation strategies that drive awareness, engagement, and conversion. As a trusted member of our marketing team, you'll focus on creating and implementing demand generation initiatives that target mid-market, and enterprise companies. Your work will directly contribute to our goal of making the email ecosystem safer and more secure.

The application window for this role will close on March 1, 2024. 

What You'll Be Doing

• Develop and execute Account-Based Marketing (ABM) campaigns to target high-value accounts, ensuring personalized and tailored outreach to maximize engagement and conversion.
• Collaborate with external contractors and agencies to amplify demand generation efforts, ensuring alignment with our brand and objectives.
• Create and manage Pay-Per-Click (PPC) advertising campaigns across various platforms, with a focus on LinkedIn, to drive quality traffic and leads.
• Continuously analyze and optimize the conversion funnel, identifying opportunities for improvement and implementing strategies to increase conversion rates.
• Bring a testing first mindset to the role with a willingness to experiment with new channels and channel mixes to continue to drive efficient growth through paid channels.
• Collaborate with with members of the content marketing, partner marketing, marketing operations, and product marketing teams to build a campaign calendar and manage cross functional execution.
• Utilize demand generation tools and analytics platforms to gather insights and track the performance of campaigns, making data-driven decisions to improve outcomes.

About You

• 4+ years of demonstrated experience in demand generation, with a strong track record of successfully driving growth in mid-market, or enterprise environments.
• A deep understanding of marketing to mid-market and enterprise companies
• Hands-on experience with demand generation tools and platforms such as Marketo, Salesforce, Google Ads, LinkedIn Advertising, 6sense and analytics tools.
• The ability to analyze data, interpret insights, and make data-driven decisions to continuously optimize demand generation strategies.
• Exceptional written and verbal communication skills to create compelling marketing materials and effectively convey ideas.
• Adaptability: The flexibility to adapt to a fast-paced environment, staying current with industry trends and adjusting strategies accordingly.

Who We Are

Valimail is the global leader in zero-trust email security. The company's full line of cloud-native solutions authenticate sender identity to stop phishing, protect brands, and ensure compliance; they are used by organizations ranging from neighborhood shops to some of the world's largest organizations, including Uber, Splunk, Yelp, Mercedes Benz USA, and the U.S. Federal Aviation Administration. Valimail is the fastest-growing DMARC solution with the largest global market share and is the premier DMARC partner for Microsoft 365 environments. 

Valimail is an E-Verify Employer. For more information on E-Verify, review the posters here. 

Why Join Us?

• Competitive pay + participation in employee stock option plan. The anticipated salary range for this role is $110,000-130,000. This role is eligible to participate in our equity incentive plan.  Actual title and compensation is commensurate with qualifications and experience.
• Comprehensive health, dental, + vision coverage
• Six weeks of paid parental leave for all parents, and an additional 6 weeks for parents giving birth
• Remote First Company, you can work anywhere within the US
• Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work

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