Job Description
CloseFactor is the world’s first GTM operating system for revenue teams. With its unique set of tools, CloseFactor serves up tailor made opportunities with people who are ready to buy now. Using machine learning to automatically curate unstructured information about companies and extract meaningful insights that go-to-market teams can act on, CloseFactor identifies your best customers, empowering sales and marketing teams to hit their goals.
Our team is composed of Engineers from Google, LinkedIn, Apple, Netflix, Microsoft, Splunk and VMware. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and building best-in-class solutions for our clients.
We seek naturally curious and enthusiastic learners who can adapt to solve the range of software and business problems that emerging startups typically encounter. As an early employee at an exciting company, you will be expected to think like a strategist and execute like an entrepreneur.
- Meeting or exceeding aggressive new business pipeline targets
- Build-out the company’s go-forward demand gen strategy and best practices
- Define, execute, and measure the integrated campaign plan to ensure effective pipeline generation activities that target the entire funnel to fuel revenue growth
- Create, oversee, execute and optimize programs and multi-touch campaigns that drive awareness, leads, pipeline, and revenue
- Build out our Account-Based Marketing (ABM) campaign strategy for our Enterprise prospects, executing and driving an integrated marketing plan across all paid digital and unpaid channels
- Own a paid media budget across paid search, paid social, and content syndication. Test and optimize channel performance to drive a healthy LTV:CAC
- Leverage data to analyze, communicate and present results of marketing campaigns and programs
- Build and manage dashboard of key metrics including campaign performance, pipeline generation, and revenue attribution
- Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient mix
- Implement creative and effective ideas for bringing new leads into the funnel through online campaigns, channel marketing, technical webcasts, non-spammy email campaigns, etc.
- Experience in B2B SaaS required, bonus points if you’ve worked in martech or sales tech
- Experience with HubSpot, Google Adwords, Google Analytics, Gong, or LinkedIn Campaign Manager required
- 3 - 5 years in demand generation or growth marketing
- Past experience achieving or exceeding pipeline and revenue goals
- Experience with attribution and mixed media models
- Past success with analyzing data, drawing accurate conclusions and adjusting strategy
- Understanding of how to optimize lead quality (net new and customers) based on feedback loops with Sales and Operations
- Strong collaboration and influence; you build bridges and knock through walls
- Clear communicator, able to distill complex topics and ambiguous information into thoughtful analyses and actionable
- Ability to thrive in early-stage startups; high confidence, low ego
Benefits
- Fun, fast-paced, professional and collaborative environment
- Growth-stage company with many opportunities for advancement
- Medical, dental, and vision insurance covered 100%
- 401k plan
- Generous and flexible take what you need vacation policy
- Remote work-from-home policy
We encourage people from historically underrepresented backgrounds and all walks of life to apply. At CloseFactor, everybody belongs and we are actively creating a culture that values diversity, equity, and inclusivity. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. Come join us!
Date Posted
02/22/2023
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