Demand Generation Manager

This role is located in Somerville MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip the leader in AI-native frontline operations is helping companies around the world equip their workforce with composable connected apps leading to higher quality work improved efficiency and end-to-end traceability across operations. Tulip’s cloud-native no-code platform powered by embedded AI is driving the digital transformation of industrial environments through composable human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT Tulip is headquartered in Somerville MA with offices in Germany Hungary Singapore and Israel. Tulip has been recognized as a World Economic Forum Global Innovator a 2024 Deloitte Technology Fast award winner one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work.”

About You:

You are a growth-oriented marketer who believes marketing should directly impact revenue — and you have the results to prove it. You thrive in fast-paced environments manage multiple programs with confidence and love designing integrated campaigns that increase demand attract target audiences and elevate awareness of a category-defining platform. You blend creativity with analytical rigor and you’re excited to leverage AI to increase speed precision personalization and impact across campaign workflows. You think in systems and understand how channels messaging data and operations connect across the buyer’s journey. You take pride in turning strategy into clear executable plans communicate effectively across teams and bring curiosity and proactive problem-solving to every project — all while maintaining a high bar for quality and execution.

What skills do I need? 

• 5-7+ years of B2B marketing experience ideally in SaaS or a high-growth technology environment.
• Strong understanding of demand generation segmentation and go-to-market strategy.
• Proven experience defining ICPs personas and audience segments to inform campaign strategy.
• Hands-on experience with digital marketing channels such as LinkedIn third-party media and sponsorships email marketing webinars and event promotion.
• Familiarity with AI tools for research content iteration testing and performance analysis.
• Experience with marketing automation and CRM tools (HubSpot Marketo Salesforce).
• Strong analytical skills with a solid grasp of B2B and SaaS performance metrics.
• Excellent project management and cross-functional collaboration skills.
• Clear concise written and verbal communication abilities.

Key Responsibilities:

• Develop and execute integrated multi-channel demand generation campaigns that drive net-new leads and pipeline growth.
• Establish a deep understanding of Tulip’s go-to-market strategy and define ICPs personas and segmentation to inform targeting messaging and campaign design.
• Use AI tools to accelerate research content creation experimentation and optimization.
• Partner with product marketing content sales and RevOps to align on messaging targeting and performance goals.
• Oversee campaign execution asset development and external partners.
• Analyze and report on performance to optimize ROI and pipeline contribution.

Key Collaborators:

• BDRs/SDRs
• Product Marketing
• Content Marketing
• Digital Marketing
• Account Executives / Sales Leadership

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement applying gives you the opportunity to be considered. 

We’re building a strong diverse team that values hard work families and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health Dental Vision Short-term Disability Long-term Disability Life Insurance AD&D Insurance Flexible Spending Account (FSA) Commuter Benefits Parental Leave and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• An inclusive dog-friendly office with diverse and inspiring colleagues

We are an equal opportunity employer. At Tulip we celebrate all. Qualified applicants will receive consideration for employment without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status. Help us build an inclusive community that will transform frontline operations. 

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted actual compensation will be determined depending on multiple factors including job-related knowledge & skills experience business needs geographical location market compensation data and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $115000 to $150000 per year. 

What We Do

Tulip the leader in frontline operations is helping companies around the world equip their workforce with connected apps leading to higher quality work improved efficiency and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity capturing and analyzing real-time data and continuous improvement.

Why Work With Us

We’re building a strong diverse team that values hard work families and personal well-being. Help us build an inclusive community that will transform frontline operations.

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