Digital Analytics Specialist (MarTech)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Analytics Specialist (MarTech) in Canada.

This role focuses on building and maintaining reliable, end-to-end tracking systems that ensure accurate measurement across marketing, CRM, and web platforms. You will work at the intersection of marketing, analytics, and engineering, translating business requirements into robust technical tracking implementations. The position requires strong attention to detail and the ability to ensure data integrity across complex, multi-platform ecosystems. You will be responsible for implementing and validating event tracking, troubleshooting attribution issues, and ensuring consistency in reporting across tools. Working closely with account managers, engineers, and clients, you will play a key role in shaping trustworthy data foundations for marketing performance. This is a highly technical and impactful role for someone who enjoys solving complex tracking challenges and improving data reliability at scale.

• Implement and maintain tracking systems including Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and related MarTech tools.
• Design, configure, and QA event tracking across websites, CMS platforms, CRMs, and eCommerce environments.
• Validate conversion events, UTMs, and attribution logic to ensure accurate cross-platform measurement.
• Integrate tracking systems with CRMs such as HubSpot, Salesforce, GoHighLevel, or Recruiterflow.
• Work directly with JavaScript, TypeScript, and React-based codebases when tag managers are insufficient.
• Troubleshoot and resolve cross-platform tracking, attribution, and data flow issues.
• Conduct rigorous QA testing of tracking implementations and ensure accuracy before deployment.
• Document tracking setups, assumptions, and limitations clearly for internal teams and clients.
• Collaborate with account managers and stakeholders to gather requirements and recommend improvements to tracking systems.

Requirements:

• 3–5+ years of experience in digital analytics, tracking implementation, or technical ad operations roles.
• Strong hands-on expertise with Google Tag Manager, Meta Pixel, and Google Ads tracking setups.
• Proficiency in JavaScript and TypeScript, with experience working in React-based environments.
• Solid ability to diagnose and resolve complex tracking, attribution, and data accuracy issues.
• Experience validating and maintaining multi-platform event tracking and marketing measurement systems.
• Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Detail-oriented mindset with strong QA discipline and documentation skills.
• Ability to manage multiple tracking environments in fast-paced, client-facing settings.
• Nice to have: experience with server-side GTM, advanced tracking architectures, or broader MarTech ecosystems.

Benefits:

• Fully remote role, offering flexibility to work from anywhere.
• Competitive compensation paid in USD on a regular schedule.
• Paid time off in accordance with company policy.
• Observance of official holidays per company guidelines.
• Opportunity to work directly with engineers, growth marketers, and account teams.
• High-impact role with ownership over marketing data accuracy and tracking infrastructure.
• Exposure to modern MarTech stacks and complex analytics environments.
• Collaborative, fast-paced, and technically driven work environment.