Senior Digital Engagement Manager, Campaign Strategy

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Digital Engagement Manager, Campaign Strategy based in Canada.

This role is a senior-level marketing position focused on designing and executing end-to-end digital engagement strategies that drive measurable impact across the entire customer lifecycle. You will lead integrated, data-driven campaigns spanning acquisition, onboarding, adoption, and expansion, ensuring a seamless and consistent customer journey across multiple touchpoints. Acting as a strategic connector between marketing, sales, product, and customer success teams, you will translate go-to-market priorities into high-performing, multi-channel campaigns. The role requires a strong blend of analytical thinking, creative campaign design, and hands-on execution in a fast-paced B2B environment. You will leverage data, segmentation, and AI-enabled tools to continuously optimize performance and improve engagement outcomes. This is a high-impact role where your work directly influences pipeline growth, customer retention, and long-term business expansion.

• Own the full lifecycle campaign strategy, including planning, execution, and optimization across acquisition, onboarding, adoption, and expansion stages
• Design and deliver integrated, multi-channel digital campaigns across email, web, digital, and in-product channels aligned with business priorities
• Develop lifecycle marketing programs using segmentation, behavioral data, and customer insights to improve engagement and conversion
• Translate go-to-market strategies into scalable campaigns that drive pipeline influence, customer growth, and retention
• Collaborate closely with Product Marketing, Sales, Customer Success, and Digital teams to ensure consistent messaging and timing across all touchpoints
• Create and adapt campaign content such as emails, landing pages, and digital assets aligned with brand and messaging guidelines
• Partner with Marketing Operations to ensure accurate targeting, execution, reporting, and data integrity across campaigns
• Analyze campaign performance and continuously optimize based on insights, experimentation, and key performance metrics
• Leverage AI tools, automation platforms, and CRM systems to enhance segmentation, personalization, and campaign effectiveness

Requirements

• 7–10+ years of experience in B2B marketing, digital engagement, lifecycle marketing, or campaign strategy, preferably in SaaS or technology environments
• Proven track record of designing and executing multi-channel campaigns that drive pipeline, engagement, or revenue outcomes
• Strong experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud and Salesforce
• Ability to translate go-to-market strategy into structured, scalable, and measurable marketing programs
• Strong analytical skills with experience using data to optimize targeting, performance, and campaign outcomes
• Experience working with AI-driven marketing tools and modern digital engagement technologies
• Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders across teams
• Highly organized with the ability to manage multiple campaigns in a fast-paced, high-volume environment
• Experience with account-based marketing, intent data, or personalization strategies (strong plus)
• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)

Benefits

• Competitive salary aligned with market benchmarks based on location and experience
• Performance-based bonus eligibility
• Comprehensive medical, dental, and vision insurance coverage
• Retirement savings plans (401k)
• Paid time off and holidays
• Remote-first flexibility across the United States (and eligible Canadian locations)
• Opportunities for career growth in a fast-evolving digital marketing environment
• Access to modern marketing technologies, AI tools, and advanced analytics platforms
• Inclusive, innovation-driven work culture focused on continuous improvement and learning