Digital and Growth Marketing Coordinator

pSemi Corporation is a Murata company driving semiconductor integration. pSemi builds on Peregrine Semiconductor's 30-year legacy of technology advancements and strong IP portfolio but with a new mission-to enhance Murata's world-class capabilities with high-performance semiconductors. With a strong foundation in RF integration, pSemi's product portfolio now spans power management, connected sensors, optical transceivers, antenna tuning and RF frontends. These intelligent and efficient semiconductors enable advanced modules for smartphones, base stations, personal computers, electric vehicles, data centers, IoT devices and healthcare. From headquarters in San Diego and offices around the world, pSemi's team explores new ways to make electronics for the connected world smaller, thinner, faster and better.

Job Summary

We are looking for a talented and experienced Digital and Growth Marketing Coordinator to join our Global Marketing Communications team. In this exciting role, reporting to the Directo of Global Marketing Communications, you will be responsible for developing and executing digital marketing campaigns and content that drive website traffic, leads, and sales. By owning top-of-funnel marketing efforts and working closely with our sales team on mid- and bottom-funnel needs, you will drive the next phase of growth for the company. You will also be responsible for managing our website and optimizing our website traffic, tracking and measuring the results of our marketing campaigns, and developing and implementing SEO and SEM strategies. If you are ready for the next phase in your career and have more ownership and lead transformation within the digital function, this could be it! This role has growth opportunities and is a good fit for someone who enjoys working in a positive team environment to achieve results and success. This role will collaborate customers and colleagues around the world.

Roles & Responsibilities

This position has responsibility for:

• Develop and execute digital marketing campaigns across all channels, including SEO, SEM, social media, and email marketing (marketing automation).
• Own the development, deployment, optimization and execution of marketing automation tools (Pardot/Salesforce) in order to deliver a seamless experience to audiences in the upper- and mid-funnel.
• Identify and share best practices for audience targeting, database hygiene and upkeep, and email/digital marketing strategies.
• Ensure successful configuration, implementation, and maintenance of all marketing programs with marketing automation tools and website including adherence to best practices and laws.
• Perform ongoing benchmarks audits to implement improvements of the website.
• Manage and optimize website traffic to improve search engine rankings and drive conversions.
• Track and measure the results of marketing campaigns to identify areas for improvement.
• Manage projects to find causes and provide resolution or action plans.
• Develop and implement SEO and SEM strategies to improve our website's visibility in search results.
• Manage social media accounts to engage with our target audience and promote our products and services.
• Create and send email marketing campaigns to nurture leads and drive sales.
• Work with other marketing team members and agencies to develop and execute marketing plans.

Competency Requirements

In order to perform the job successfully, an individual should demonstrate the following competencies:

• Critical Thinking: Skilled at finding logical flaws in arguments and plans; identifies problems and solutions that others might miss; provides detailed insight and constructive criticism into problems and complex situations
• Working with Ambiguity: Achieves forward progress in the face of poorly defined situations and/or unclear goals; able to work effectively with limited or partial information
• Communicating Effectively: Expresses ideas and information in a clear and concise manner; tailors message to fit the interests and needs of the audience; delivers information in a manner that is interesting and compelling to the listener
• Composing and Writing Text: Writes documents that are easy to read and understand; uses correct spelling, grammar, and sentence structure; able to create effective written documentation in a short amount of time
• Prioritizing and Organizing Work: Allocates time and attention based on what is the most important to achieve key goals and objectives; approaches work in an organized and systematic manner; effectively manages tasks, information, and requests

Minimum Qualifications (Experience and Skills)

• Typically requires 3 to 5 years of experience in digital marketing depending on education level and experience
• Deep understanding of acquisition techniques, best practices across all digital channels, marketing measurement, and advanced tracking methods
• Proficiency in digital marketing tools and channels, including but not limited to: Salesforce (Pardot), paid advertising, SEO, social media marketing, email marketing, and content strategies
• Excellent analytical and problem-solving skills
• Ability to work independently and as part of a team
• Excellent written and verbal communication skills
• Excellent Adobe Creative Suite skills

Preferred Qualifications

• Experience with Salesforce (Pardot) is a MAJOR plus
• Agency experience or agency management experience preferred

Education Requirements

• Bachelor's degree in marketing, business, or a related field

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

$82,751.90 - $107,583.42 per year

pSemi Corporation supports a diverse workforce and is committed to a policy of equal employment opportunity for applicants and employees. pSemi does not discriminate on the basis of age, race, color, religion (including religious dress and grooming practices), sex/gender (including pregnancy, childbirth, or related medical conditions or breastfeeding), gender identity, gender expression, genetic information, national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, legally-protected medical condition, military or veteran status (including "protected veterans" under applicable affirmative action laws), marital status, sexual orientation, or any other basis protected by local, state or federal laws applicable to the Company. pSemi also prohibits discrimination based on the perception that an employee or applicant has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

Note: The Peregrine Semiconductor name, Peregrine Semiconductor logo and UltraCMOS are registered trademarks and the pSemi name, pSemi logo, HaRP and DuNE are trademarks of pSemi Corporation in the U.S. and other countries. All other trademarks are the property of their respective companies. pSemi products are protected under one or more of the following U.S. Patents: http://patents.psemi.com

Additional Position Information: $82,751.90 - $107,583.42 per year