Digital Marketer

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Abbott Point of Care is a global leader in providing critical medical diagnostic and informatics products for rapid blood analysis that are intuitive, reliable, and cost-effective. Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making as well as optimize resource utilization for our customers and the patients that they serve. The i-STAT System has the industry's most comprehensive menu of tests in a single bedside platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers and traumatic brain injury (TBI). By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position of Digital Growth Marketer works out of our Princeton, NJ location in the Abbott Point of Care Division. They will serve as the digital marketing operation lead and will take ownership for APOC's web-based digital communications platforms that support e-mail, and web channel marketing and customer support programs. This role works in conjunction with global and regional product marketing teams and internal APOC teams to design and implement data-driven growth initiatives while ensuring digital best practices are met. You will field inbound requests for web, social, and marketing automation campaigns and activities. Our ideal candidate for this role is an expert in digital marketing with prior experience in digital marketing, UI/UX and marketing automation. The candidate must be analytical and a problem solver by nature.

What You'll Work On

• Develop and oversee the implementation of growth marketing campaigns, with a focus on lead gen and lifecycle nurturing
• Build a deep understanding of the i-STAT system and offerings (and our planned changes) and recommend methods to better communicate and position the product digitally
• Create marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
• Author webpages, emails and other digital assets on APOC owned platforms
• Leverage analytic tools to build reporting dashboards in but not limited to Google Analytics, Adobe analytics, SEMrush, heatmapping, Power BI and Salesforce
• Compile performance reports to brief leadership on marketing initiatives and attribution to business opportunity. Provide recommendations on improvement of channels, customer experience (UX/UI) and strategies
• Demonstrated ability to map out a marketing strategy and then drive that strategy proven by testing and metrics
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing or a related field required
• 5+ years of web-based experience with web content management, marketing automation, digital analytics and email html development platforms
• Proven track record of successful growth campaigns
• Knowledge of search engine optimization-think including basic keyword research
• Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Proficient with marketing and analytical tools, such as Adobe Experience Manager (AEM) 6.5, Marketo, Google Analytics, Adobe Analytics, SEMrush, Power BI, and Salesforce
• Being comfortable with working in a dynamic and diverse remote environment

Preferred Qualifications

• Preferred experience with project management software (Adobe Workfront, JIRA, and Veeva any other medical legal review tool)

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

$90,700.00 - $181,300.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

APOC Point of Care

LOCATION:

United States > Princeton : 400 College Road East

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf