Digital Marketing Content Strategist

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Digital Content Strategist

Leading an active lifestyle is important to the many people we serve. In Abbott's Heart Failure division, we're advancing the treatment of heart and vascular disease through breakthrough medical technologies in electrophysiology and heart failure, allowing people to restore their health and get on with their lives.

As a Digital Marketing Content Strategist, you will play a key role in working with the different marketing and business teams within Abbott's Heart Failure division. Specifically, you will be responsible for upfront strategic planning for content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results.

Essential Job Functions

• Leads an overarching content strategy and governance model
• Plans for the creation, approval, delivery and governance of content across multiple channels including automation journeys, landing pages/websites, mobile, paid search, etc.
• Optimizes and edits content to align with SEO best practices and paid search efforts; brand guidelines
• Edits content for accuracy, voice, readability and comprehensiveness as well as consistency
• Supports partners within Marketing, Marketing Communications, and other key stakeholders across the organization in the creation, delivery and editing of content for digital platforms
• Establishes and executes a larger content governance calendar/plan annually in collaboration with department leaders, using analytics as guidance for content removal, changes and enhancements
• Conducts content audits (qualitative analyses of all the content on owned digital channels) as well as gap analyses
• Creates and maintains editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans
• Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives
• Partners with Digital Strategy team to align content strategy and needs with organizational UX and business goals
• Optimizes content and digital efforts to deliver on business goals, through a test, measure and learn approach

Requirements

• 7+ years of experience in content development/strategy; prefer med device/healthcare
• Excellent understanding of user experience methodology and digital marketing
• Bachelor's degree in marketing, communications, media/ journalism or related field
• Exceptional communication skills
• Strong desire to keep up with the fast-paced digital world
• Positive, team-oriented attitude
• Strong work ethic
• Experience with the creation and curation of digital content across a wide spectrum of digital channels
• A demonstrated passion for a spectrum of digital solutions and knowledge of how to leverage each to achieve marketing and business goals
• Strong writing, proofing and editing skills, within digitally focused environments
• Ability to prioritize work and manage multiple projects at one time

• Possess a thorough understanding of the digital world as it relates toa. Principles of digital customer experience/UX design
  b. Management of digital assets, including taxonomy, meta data
  c. Paid Search & SEO best practices
  d. Social Media
  e. Email Marketing and other "push" technologies (SMS, etc.)
• Proven ability to create sharable content; familiarity with SEO content strategies
• Working knowledge of CMS, databases and basic publishing software
• Ability to use analytical approaches to improve content and engagement
• Flawless attention to detail; highly organized
• Strong presentation skills

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance
• Financial security through competitive compensation, incentives and retirement plans
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
• Paid time off
• 401(k) retirement savings with a generous company match
• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:

$90,700 - $181,300

JOB FAMILY:

Product Management

DIVISION:

HF Heart Failure

LOCATION:

United States > Minnesota > Plymouth : 5050 Nathan Lane N

ADDITIONAL LOCATIONS:

United States > Pleasanton : 6101 Stoneridge Dr

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf