Digital Marketing Manager

About the Role

The Digital Marketing Manager is a highly skilled and results-oriented role responsible for driving the success of pay-per-click (PPC) and paid social media campaigns. This position requires a deep understanding of digital advertising platforms, strategic thinking, and data-driven decision-making to reach target audiences, increase brand visibility, and drive qualified leads or conversions. The Digital Marketing Manager will lead and manage all PPC, paid media, and paid social campaigns, optimize performance, and collaborate with cross-functional teams to achieve marketing objectives.

How you'll spend your time:

• Paid Digital Campaigns:
• Develop and execute comprehensive PPC, paid media, and paid social media strategies aligned with overall marketing goals.
• Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
• Identify target audience segments and develop compelling ad messaging and creatives.
• Campaign Development and Execution:
• Create, launch, and manage PPC campaigns across platforms such as Google Ads (Search, Display), Bing Ads, and others.
• Manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
• Set up and optimize campaign parameters, budgets, bidding strategies, and targeting options to maximize ROI.
• Ensure that ad creatives, landing pages, and tracking are effectively implemented.
• Performance Monitoring and Optimization:
• Analyze campaign performance, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Conduct A/B testing on ad creatives, landing pages, and targeting to improve campaign performance.
• Continuously optimize campaigns to achieve cost-efficient results and meet performance objectives.
• Monitor and manage budgets to ensure effective allocation and spending.
• Data Analysis and Reporting:
• Utilize data analytics tools to extract actionable insights and make data-driven decisions.
• Create regular reports on campaign performance, KPIs, and key metrics for stakeholders.
• Present performance results and optimization recommendations to management and cross-functional teams.
• Conversion Optimization:
• Collaborate with the web development and UX teams to optimize landing pages and user experience for higher conversion rates.
• Implement tracking and attribution solutions to measure the impact of PPC and paid social campaigns on overall website performance and sales funnel.
• Budget Management:
• Develop and manage budgets for PPC and paid social campaigns, ensuring efficient allocation of resources.
• Monitor spending and adjust budgets to optimize campaign performance and achieve targets.
• Industry Knowledge and Innovation:
• Stay up-to-date with industry trends, digital marketing technologies, and best practices.
• Identify and recommend innovative strategies to improve campaign performance and stay ahead of the competition.

We get excited about you if you have:

• You will ideally have 5-7 years of product marketing experience, with some experience in a SaaS environment
• Excellent storytelling skills and experience creating product narratives and pitches
• Excellent content creation skills across multiple mediums, including video, whitepapers, blogs, ebooks, infographics, product and solution briefs
• Ability to build end-to-end plans and manage execution across cross-functional teams
• Excellent written and oral communication/presentation skills, including ability to create and deliver effective presentations
• Advanced project management skills with the ability to manage competing deliverables and timelines
• Ability to analyze and enhance best practices, processes and procedures to improve efficiency and effectiveness
• Willingness to travel to industry conferences, customer visits, sales meetings, and other places
• Strong leadership, interpersonal, and collaboration skills

At LogicGate, our People are the foundation of everything we do - for our teams, our customers, and the Company. We are proud to offer competitive, inclusive, and comprehensive total rewards packages. 

The anticipated base salary range for the role is $95,000 - $115,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as candidate's qualifications, skills, competencies and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.

Total Rewards 

Our Total Rewards Package is designed to support you both at work and outside of it. In addition to offering competitive salary, variable compensation (bonus), equity, and health and wellness benefits, we are proud to offer generous PTO, 12 Annual Company Holidays, Summer and Winter Fridays, and Health Days, allowing you time to recharge and relax. We are focused on and invested in career development and learning opportunities including access to LinkedIn Learning, regular People Leader training, our internal Mentorship Program, and access to an annual learning & development budget. 

Our Culture

DEIB is a priority for us at LogicGate - it is at the foundation of all of our core People programs, activities, and business practices.  We encourage everyone to join one of our Employee Resource Groups (Women in LogicGate, Pride@LogicGate) to participate in and contribute to conversations that foster a culture of belonging. 

LogicGate also believes strongly in giving back to the communities in which we live and work. We support our teams through this by offering volunteer hours as well as Company-wide charitable activities supporting organizations aligned with our Company Core Values.

Learn more about our culture here. 

Excited about LogicGate but not familiar with GRC? That’s ok — a lot of us weren’t familiar with GRC when we started, too. Unless the job description specifically requires previous GRC familiarity, here’s what you need to know:

• GRC stands for Governance, Risk, and Compliance
• GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law. 
• GRC is a huge market and growing fast. It’s a $35 billion industry today and is predicted to grow to $64 billion by 2025. A lot of opportunity!

At LogicGate, our People are the foundation of everything we do - for our teams, our customers, and the Company. We are proud to offer competitive, inclusive, and comprehensive total rewards packages. 

LogicGate has an outcomes-first culture that provides a variety of benefits and perks that enable our teams to thrive, both inside and outside of the workplace. These include competitive variable plans, equity grants, paid time-off, ongoing learning and development opportunities, paid parental leave, 401k matching, health, vision, and dental insurance, and accident and life insurance.