Digital Marketing Specialist

For over 75 years, Murata Electronics has been a tireless innovator, committed to developing technologies that profoundly change the world around us. Our solutions are inside more state-of-the-art products than you may imagine. Additionally, we enable other global companies to turn their visions into reality - from mobile communications to computers and networking, medical devices to power solutions, smart home technologies to automotive electronics. Our past innovations drive today's technology - and our present innovations are shaping tomorrow's.

Whatever the future holds, you can be sure that Murata will be a part of it.

Location

Dallas, TX

General Summary

The Digital Marketing Specialist is responsible for digital marketing and Marcom strategy, planning, and execution to build awareness and preference for Murata's components. The key performance indicators include attracting new customers, engaging existing customers, and influencing customer actions that drive Murata's business goals. This role will focus on delivering industry best promotional campaigns, content development, messaging, and data analytics to uncover customer preferences and behaviors.

Essential Job Responsibilities

• Work with key stakeholders to develop and execute promotional strategies and programs through the delivery of campaigns, advertising, social media, content development, email marketing, and search engine marketing - with the goal of enabling customers to quickly find, select, evaluate, design, and purchase Murata components.
• Content development: drive and influence the creation of content (such as videos and product briefs) that elevates digital marketing programs and increases customer actions.
• Customer-focused messaging: create consistent, customer-focused value propositions. Identify and coordinate messaging development with key stakeholders.
• Campaigns and new product introductions: execute regional programs that promote key products, applications, technologies, and technical content to drive customer engagement.
• Channel management and optimization: manage and optimize programs across digital marketing channels, including paid advertising, social media, email marketing, search, personalization, distribution, etc.
• Stakeholder alignment: manage partnerships with product divisions to ensure digital marketing strategy and programs meet business goals. Coordinates with global counterparts to align on the global and regional strategy.
• Data analysis and reporting: Effectively utilize data to provide analysis and reporting to fully assess digital marketing performance and customer behavior, create strategies, and guide/measure execution. Assess engagement on both Murata.com (landing pages, product folders, content) and external sites.

Competencies

Teamwork

Customer Orientation

Results Orientation

Promotes Innovation & Change

Critical Thinking & Decision Making

Functional/Technical Knowledge

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, MIS, or Communications.
• Excellent written and verbal communication skills; ability to articulate technical concepts.
• Proactive attitude with strong collaboration skills and a team-focused mindset.
• Ability to interpret and analyze data, drive meaningful actions, and communicate relevant results to stakeholders.
• Strong organizational skills, project planning, ability to manage multiple projects, and meeting tight deadlines.
• Excellent interpersonal skills: enthusiastic attitude and ability to work effectively as a member of a diverse team.
• Confidence to direct, counsel, and influence partners across various organizations.
• Exceptional skills with Microsoft Word, Excel, and PowerPoint.
• Ability to demonstrate a strong work ethic.

Imagine the possibilities as a member of Murata'sinnovative global team.

Be an innovator - Join Murata!
Murata offers competitive compensation andcomprehensive benefits.
Equal Opportunity/Affirmative Action Employer -M/F/Disabilities/Veteran s