Digital Marketing Writer

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Marketing Writer in the United States.

This role is focused on shaping high-impact, conversion-driven content that supports multi-channel marketing initiatives across email and social media. You will craft compelling messaging that translates complex ideas—particularly within the Learning & Development space—into clear, engaging narratives tailored to diverse B2B audiences. Working closely with cross-functional marketing stakeholders, you will help design campaigns that drive engagement, increase traffic, and improve conversion performance. The environment is remote, collaborative, and fast-moving, with a strong emphasis on creative excellence and data-informed decision-making. You’ll operate with a high degree of autonomy while contributing to a cohesive brand voice across all digital touchpoints. This is a part-time freelance opportunity with flexible hours and evolving project needs.

In this role, you will be responsible for developing and optimizing high-performing digital content that supports marketing and business objectives, ensuring consistency, clarity, and conversion impact across channels.

• Create persuasive email marketing content including subject lines, newsletters, A/B-tested campaigns, welcome journeys, and promotional messaging focused on engagement and conversion.
• Develop social media content across platforms such as LinkedIn, Instagram, and Facebook, ensuring alignment with brand voice and audience engagement goals.
• Collaborate with internal stakeholders to translate event and campaign value propositions into compelling messaging that drives participation and awareness.
• Partner with marketing teams to ensure content alignment with broader strategy while independently managing deadlines and deliverables.
• Apply data-informed insights and marketing best practices to continuously improve content performance and audience targeting.

Requirements

The ideal candidate brings strong B2B copywriting expertise, digital marketing fluency, and the ability to adapt tone and messaging across multiple formats and audiences.

• 3+ years of experience in copywriting, content marketing, or digital marketing writing, preferably in a B2B environment.
• Strong ability to write clear, persuasive, and error-free content tailored to conversion-focused marketing objectives.
• Experience with email marketing and social media platforms (e.g., Mailchimp, HubSpot, LinkedIn, Instagram, Facebook).
• Familiarity with Google Workspace tools and collaboration platforms such as Confluence and Jira.
• Experience with UX writing and/or generative AI tools for content creation is highly valued.
• Strong understanding of marketing fundamentals, including segmentation, engagement strategies, and conversion optimization.
• Ability to quickly adapt to brand voice, manage multiple priorities, and work independently in a remote environment.
• Knowledge of the Learning & Development industry is a plus, especially in translating complex topics into audience-friendly messaging.

Benefits

• Competitive hourly freelance compensation (rate negotiable based on experience)
• Fully remote, United States–based flexible work arrangement
• Part-time schedule with up to 9 hours per week
• Contract duration of up to 6 months with potential extension
• Opportunity to work on high-visibility marketing initiatives with global brands
• Exposure to innovative marketing practices, AI-assisted content creation, and modern digital tools
• Collaborative, mission-driven environment focused on creative excellence and impact