Digital Paid Media Customer Experience Specialist - Remote

City/State

Norfolk, VA

Overview

Work Shift

First (Days) (United States of America)

Sentara Health is currently hiring a Digital Paid Media Specialist for the Consumer Experience Marketing team!

This is a full-time position with day shift hours and excellent benefits!

The position is located in VA with a REMOTE opportunity - work from home is available only in these states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, West Virginia, Wisconsin, Wyoming

Minimum Qualifications

• 5+ years of experience strategizing and optimizing paid media campaigns to achieve business goals.
• Experience with conducting A/B test experiments and multivariate testing preferred.
• Hands-on experience setting up and optimizing paid media campaigns directly in platforms.
• Bachelor's degree required. Master's degree preferred.
• Strong technical competency across key paid search, social, and display platforms including Google Search Ads, Display Ads, Facebook Ads, etc.
• In-depth understanding of paid search with up-to-date techniques, ranking factors, bidding mechanisms, and ad best practices preferred.
• Excellent communication skills, analytical orientation, and ability to collaborate with external agencies and cross-functional teams.
• Ability to think critically and develop data-driven and practical recommendations to support overall digital marketing strategies and efforts.
• Agile Marketing experience preferred.
• Technical background with knowledge of website analytics, audiences, and data preferred.
• Digital Marketing experience in healthcare is a plus.
• Comfortable working in a fast-paced, team-based environment.

Responsibilities

• Develop paid media strategy by strategizing and advising comprehensive campaign plans (e.g., audiences, channels, budgets, timing, ad messaging, etc.)
• Drive agile consumer engagement through A/B testing various campaign optimization treatments to improve paid media performance.
• Conduct keyword research, advising on ad spending, ad placement, and bidding strategy.
• Work closely with content and creative teams and agencies to optimize landing pages, testing ad copy and creative.
• Work closely with measurement lead to leverage ad data and web analytics tools to monitor performance trends, analyze behavior, and identify opportunities for campaign optimizations.

As a Paid Media Specialist, you'll help leaders within the Marketing and Consumer Experience team make key strategic decisions by driving the paid media strategy and campaign orchestration across key digital marketing platforms.

This is an operational role in which you will be working with internal stakeholders and external agencies to manage media campaigns, conducting A/B tests and marketing initiatives focused on driving consumer engagement and business outcomes.

You will also work alongside the measurement lead to drive key insights to continuously test and improve the digital marketing strategy.

To do well in this role, you need strong technical expertise across key media platforms (e.g., Google Ads, Facebook Ads) and the drive to formulate innovative campaign strategies informed by data and insights.

You are a creative problem solver who enjoys coming up with new ideas to engage consumers across the digital marketing landscape.

We're looking for someone who cares deeply about healthcare and is passionate about improving how consumers interact with Sentara.

Sentara Benefits:

Sentara employees strive to make our communities healthier places to live. We're setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For more information about our employee benefits, Benefits - Sentara (sentaracareers.com)

Join our team, where we are committed to quality healthcare, improving health every day, and giving you opportunities for learning and growth to advance your career!

keywords: Salesforce marketing cloud, digital personalization, sentara.com, website, mychart, consumer experience, customer experience, Talroo-Leadership, Monster, LinkedIn, Google, strategic marketing, visualization, branding, A/B testing, CMS, mobile, web, market analysis, business development, media, project management, Sitecore, design tactics, data insights, customer engagement, consumer engagement, healthcare, information technology, communications, digital content delivery, web content, adobe design, web design, web development, digital products, HTML, CSS, SEO, local search, google analytics, google tag manager, consumer behavior and tracking, Facebook .twitter, Instagram, tik tok, WordPress, ambulatory care, corporate marketing, search engine, paid channel, cost per click, conversion rates, bounce rates, WAM, work and asset management, #Indeed, digital marketing, multivariate testing, agile marketing, brand management

Job Summary

Leads development and execution of digital strategy and user experience across web, social and mobile channels aligned with the company's strategic plan and initiatives. Partners with teams across the growing company in the development of innovative digital solutions that align with strategic market goals and initiatives, digital trends and technology. Educates and advises others on appropriate use of digital solutions for customer experience design incorporating voice of the customer, persona development, customer journey mapping, product/service development and design and market segmentation in support of customer acquisition and development.

Bachelor's degree required. Masters degree preferred. 3-5 years of related experience required. Experience includes but not limited to advancing digital solutions and strategy across web, mobile and social channels

Qualifications:

BLD - Bachelor's Level Degree (Required)

Related

Skills

Active Learning, Communication, Complex Problem Solving, Critical Thinking, Instructing, Judgment and Decision Making, Learning Strategies, Marketing, Microsoft Office, Project Management, Service Orientation, Social Perceptiveness, Speaking, Technology/Computer, Time Management, Writing

Sentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.

In support of our mission "to improve health every day," this is a tobacco-free environment.