The Director of AI Marketing will lead the go-to-market strategy for AI products develop messaging frameworks and ensure successful launches while collaborating across teams to drive customer engagement and success.

$120000 - $160000 + VIP Bonus
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business boost their productivity and efficiencies and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation technology partnerships and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create think and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver Colorado with offices across the U.S. Canada and India.
JOB DESCRIPTION
We are seeking a Director AI Marketing to define and operationalize the go-to-market strategy commercial narrative messaging standards and launch processes for Vertafore's Velocity AI Platform and growing portfolio of Velocity AI agents. This director-level individual contributor will report to the Chief Marketing Officer align day-to-day with the Velocity AI Platform team and partner across AI product management product marketing sales enablement PR web creative and cross-functional agent teams to bring AI innovation to market with a clear differentiated customer-ready story.
The ideal candidate is a strategic product marketer and exceptional content creator who can translate complex AI capabilities into customer-value narratives that drive belief and action. They are highly collaborative influential without direct authority and able to create clarity in a fast-moving environment.
Core Requirements & Responsibilities
Essential job functions include but are not limited to the following:• NARRATIVE Lead the Velocity AI go-to-market and commercial narrative to build clarity around Vertafore's AI innovation leadership and support the company's broader Distribution Velocity viewpoint for the industry.• LAUNCH PROCESS Create scalable frameworks and standards for launching new Velocity AI agents and ensure successful execution through direct ownership and partnership with product marketers and cross-functional teams.• ROADMAP TRANSLATION & VALUE MESSAGING Partner with Product Marketing Finance RevOps Sales and Enablement to translate roadmap priorities packaging pricing and monetization strategy into customer outcomes workflow impact value proof points and market-ready messaging.• PMM PARTNERSHIP Work with product marketing managers who own the products AI agents surface in to define enhanced product positioning launch narratives proof points agent product naming and supporting content.• MESSAGING FRAMEWORK Establish and maintain the authoritative Velocity AI messaging framework including positioning FAQs proof points launch claims and guidance on what teams can and cannot say. Partner with Product Marketing Sales Enablement Product Management and go-to-market teams to keep materials clear effective and aligned.• MARKET & USE CASE EXPERTISE Bring customer competitive and AI-in-insurance insights into strategy. Build deep expertise in AI use cases workflows value drivers customer impact and monetization considerations across Vertafore's agency MGA and carrier business segments.• SALES ENABLEMENT Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training talk tracks objection handling and persona-based value messaging.• CONTENT STRATEGY Create and guide AI and insurance content including thought leadership launch narratives adoption models use case stories scripts customer education and market-facing assets.• MARKETING INTEGRATION Ensure Velocity AI messaging reinforces Distribution Velocity across launches campaigns announcements product pages events and customer communications in partnership with campaign web PR creative and brand teams.• PROOF POINTS & FEEDBACK Build the proof-point strategy for Velocity AI including Early Adopter insights ROI/value models workflow impact metrics adoption stories customer proof and feedback loops with Sales Enablement Solution Consulting Customer Success and the Velocity AI Customer Advisory Board.
Knowledge Skills and Abilities• MESSAGING Exceptional messaging positioning storytelling and content development skills including the ability to translate technical capabilities into clear workflow impact customer value statements and commercial narratives.• PRODUCT MARKETING Strong understanding of B2B SaaS or platform product marketing launches sales enablement and buyer journeys.• AI INSURANCE FLUENCY Curiosity about AI and its application to insurance workflows across agency MGA carrier and broader distribution value chains.• PROCESS DESIGN Experience building scalable launch frameworks messaging systems and cross-functional operating models.• INFLUENCE Executive communication stakeholder alignment collaboration and influence in matrixed environments.• PROJECT MANAGEMENT Attention to detail and ability to drive multiple workstreams in a fast-moving environment.• AMBIGUITY Comfort creating structure where processes narratives or operating models are still being defined.• AI TOOLS Familiarity with AI tools and prompting techniques including building or leveraging GPTs to improve go-to-market efficiency.
Qualifications• EXPERIENCE LEVEL 10+ years of progressive experience in B2B SaaS marketing product marketing solutions marketing or related go-to-market roles.• GTM EXPERIENCE Significant experience with messaging positioning launches enablement and customer-facing content for complex technology products.• EMERGING TECH Experience with AI automation data products platforms or other emerging technology categories preferred; strong product marketing judgment and commercial instincts are the primary requirement.• INDUSTRY EXPERIENCE Experience in insurance InsurTech financial services or another regulated industry preferred; ability to learn complex domains quickly is essential.• SENIOR PARTNERSHIP Proven ability to work with senior executives product leaders technical teams sales teams and marketing partners.• EDUCATION Bachelor's degree in marketing business communications or a related field required; MBA or equivalent experience helpful.
About Vertafore Velocity AI
Vertafore Velocity AI is purpose-built for insurance bringing artificial intelligence directly into the core systems agencies MGAs and carriers already use. The Velocity AI Platform serves as the innovation foundation behind Vertafore's growing portfolio of AI agents enabling secure scalable AI development across the company's core product families.
Built to help the industry move from friction to flow Velocity AI supports Vertafore's broader focus on Distribution Velocity - helping agencies MGAs and carriers accelerate workflows improve decisions reduce manual work and operate with greater speed consistency and clarity.
Additional Requirements and Details:• Travel required up to 10% of the time.• Ability to work remote with a stable internet connection on an as needed basis• Located and working from an office location (when required)• Occasional lifting and/or moving up to 10 pounds.• Frequent repetitive hand and arm movements required to operate a computer.• Specific vision abilities required by this job include close vision (working on a computer etc.).• Frequent sitting and/or standing.
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities duties skill or working conditions. In addition this document does not create an employment contract implied or otherwise other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race color religion sex gender identity pregnancy national origin ancestry citizenship age marital status physical disability mental disability medical condition sexual orientation genetic information or any other characteristic protected by state or federal law.
We do not accept resumes from agencies headhunters or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like while using our offices as a place for collaboration community and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Why Vertafore is the place for you: *Canada Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• Medical vision & dental plans
• Life AD&D
• Short Term and Long Term Disability
• Pension Plan & Employer Match
• Maternity Paternity and Parental Leave
• Employee and Family Assistance Program (EFAP)
• Education Assistance
• Additional programs - Employee Referral and Internal Recognition

Why Vertafore is the place for you: *US Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• We have a Flexible First work environment! Our North America team members use our offices for collaboration community and team-building with members asked to sometimes come into an office and/or travel depending on job responsibilities. Other times our teams work from home or a similar environment.
• Medical vision & dental plans
  • PPO & high-deductible options
• Health Savings Account & Flexible Spending Accounts Options:
  • Health Care FSA
  • Dental & Vision FSA
  • Dependent Care FSA
  • Commuter FSA
• Life AD&D (Basic & Supplemental) and Disability
• 401(k) Retirement Savings Plain & Employer Match
• Supplemental Plans - Pet insurance Hospital Indemnity and Accident Insurance
• Parental Leave & Adoption Assistance
• Employee Assistance Program (EAP)
• Education & Legal Assistance
• Additional programs - Tuition Reimbursement Employee Referral Internal Recognition and Wellness
• Commuter Benefits (Denver)

The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities duties skill or working conditions. In addition this document does not create an employment contract implied or otherwise other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race color religion sex gender identity pregnancy national origin ancestry citizenship age marital status physical disability mental disability medical condition sexual orientation genetic information or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date good standing in the company and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date good standing in the company and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process please contact [email protected]
Just a note this contact information is for accommodation requests only.