Director, Content Marketing

Director, Content Marketing

Are you a captivating, compelling storyteller? Do you lead by example and influence? Do you get equal satisfaction from a strategy well designed, a process well managed, and a story well told? Do you enjoy abstracting the complexity of a highly technical product into a relatable human story? If so, we’d love to talk to you. PagerDuty is looking for a strategic, collaborative, data-driven leader to join our Corporate Marketing Team as Director, Content Marketing. This person will be responsible for building a relevant, resonant content strategy and world-class team to drive evergreen, strategic, campaign, thought-leadership, and new types of content to increase awareness of PagerDuty and build our leadership as the Operations Cloud for the Modern eEnterprise. You will partner closely with colleagues in marketing, communications, and subject-matter experts around the company to drive the vision, strategy, and roadmap for a data-driven content experience that earns awareness, engagement, pipeline, and brand love.

The ideal candidate can grow a passionate team of content strategists, inspire practical creativity, work collaboratively with teams across the company, and lead with courage to push boundaries and execute on new ideas. The role reports to PagerDuty’s VP, Corporate Marketing and Brand.

Responsibilities include the following:

• Build and execute PagerDuty’s content marketing strategy, with an emphasis on building awareness and relevance of PagerDuty as the Operations Cloud for the modern enterprise
• Be a key custodian of the PagerDuty Operations Cloud brand narrative and framework, and demonstrate outstanding judgment in leveraging specific elements to improve our content for various audiences
• Build a cross-platform content strategy and team that optimizes content for PagerDuty’s events, blog, social, influencer community, and other key channels - for time-specific and evergreen content alike
• Partner with stakeholders around the business to develop written, video, audio, and experiential content that aligns with target personas and marketing objectives, including corporate messaging, campaign materials, product content, and thought leadership
• Integrate content into sales plays and enablement materials to support the company’s key pipeline-generating activities
• Partner with and advise the Growth, Campaigns, Product Marketing, and Communications teams on new/better/different content strategies and tactics that maximize awareness, engagement, and pipeline
• Partner with the Brand Team to explore and apply visual elements and concepts that break the mold and bring content to life
• Work with Digital and Web teams to orchestrate content journeys that serve up sequences of relevant content target audience personas
• Manage a quarterly and annual editorial calendar and content plan that provides visibility to all required stakeholders and is clear on content roles and governance
• Utilize data and analytics to define metrics and inform the development and evolution of content strategy
• Build an editorial team of content specialists to expand and scale the team’s impact

Requirements:

• 8-10 years of experience driving successful, scalable, high-impact and high-caliber content at other fast-growing technology companies
• The ability to bring ideas to life with in a compelling story arc
• Acumen in distilling data from multiple sources and synthesizing it into succinct and relevant content across multiple channels
• Excellent writing, cross-functional collaboration, and influencing skills
• A digital-native understanding of digital customer journeys, and the way that brand relevance is built over time by optimizing for metrics (e.g., SEO) and through compelling content experiences
• A data-driven mindset, including the proclivity to measure, optimize, and report back on success metrics
• A proven track record of building and maintaining relationships with executives, thought leaders, and subject matter experts across multiple teams within a company
• A clear vision and distinctive POV for what next-generation content marketing can look like in a B2B SaaS company (including planning, prioritizing, developing content, managing teams, the creative & production process etc)
• The ability to recruit, lead, and mentor a growing team of content marketers in the US and potentially other geographies