Director, Creator & Influencer Growth

In this role, you will be responsible for building and scaling a creator-first acquisition ecosystem that drives performance outcomes across financial services categories:

• Designing and executing a scalable creator sourcing strategy across platforms such as TikTok, Instagram, YouTube, podcasts, newsletters, and emerging channels
• Building and managing a structured pipeline of creators aligned with personal finance, lifestyle, and consumer decision-making audiences
• Recruiting, onboarding, and activating high-quality creators capable of driving trust, engagement, and conversions in complex financial journeys
• Expanding and diversifying the creator and influencer ecosystem across multiple financial verticals
• Partnering with internal category marketing teams to align creators with campaigns in insurance, credit cards, banking, loans, and debt solutions
• Transitioning activated creators to execution teams responsible for campaign optimization and performance scaling
• Monitoring creator economy trends, platform shifts, and new monetization models to inform acquisition strategy
• Evaluating creator performance using engagement, audience quality, and conversion metrics to refine partnership strategy

Requirements

To succeed in this role, you will bring deep experience in creator marketing, strong commercial instincts, and the ability to build scalable influencer ecosystems:

• 10+ years of experience in influencer marketing, creator partnerships, social growth, or related digital marketing roles
• Proven track record of building, scaling, or leading a creator or influencer ecosystem
• Strong understanding of performance marketing, affiliate models, and creator-driven acquisition strategies
• Ability to identify creators who can influence trust-based, high-consideration consumer decisions
• Experience collaborating with cross-functional marketing, growth, or product teams
• Strong analytical skills with the ability to evaluate creator performance and optimize sourcing strategies
• Familiarity with fintech, personal finance, or regulated industries is a strong plus
• Strategic mindset with strong communication and relationship-building capabilities

Benefits

• Annual base salary range: $145,000 – $175,000 USD, based on experience and location
• Eligibility for performance-based bonus or commission
• Equity participation in the form of restricted stock units (RSUs)
• Comprehensive healthcare coverage including medical, dental, and vision plans
• Retirement savings program with employer contributions
• Paid time off, including vacation, sick leave, and parental leave
• Remote work flexibility (U.S.-based role)
• Access to additional employee benefits programs and wellness support