Director Global Digital Marketing

Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms including Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers problem solvers and doers are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K Battleborn BioShock Borderlands The Darkness Mafia Sid Meier’s Civilization WWE 2K and XCOM.

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO).

The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem that connects the game brand and player experience across all touch points: in-game out-of-game and everywhere players discover engage and return.

In a live service F2P environment the digital journey is the product as much as the gameplay itself. This role is responsible for defining and orchestrating the digital infrastructure channels systems and player-facing experiences that drive retention engagement community depth and long-term brand connection.

This role is equal parts strategic architect systems thinker and cross-functional integrator. You will work across marketing product live ops data platform and creative to build experiences that scale with the IP from Alpha through launch and into live service.

This role exists to operationalize the long-term vision of our live service ecosystem.

Digital Ecosystem Strategy

• Own the strategic roadmap for digital channels (website app player portal landing pages etc.) across lifecycle from awareness to retention.
• Ensure seamless integration between game digital touchpoints and live service updates.
• Define how digital platforms support seasonal content drops community campaigns live ops and monetization beats. 

Experience Design & Channel Planning:

• Orchestrate the connected player journey across web community email/CRM social and in-game overlays.
• Partner with UX platform and tech teams to align CMS CDP CRM and identity systems around player behaviors and lifecycle moments. 
• Define how players transition between gameplay community content and support and how the brand shows up in each.

Live Service Integration

• Partner with Live Ops Product and Publishing teams to translate in-game events and features into high-impact digital experiences.
• Develop frameworks for content surfacing event visibility and ongoing player engagement through digital tools.

GTM Phase Alignment & Integration

• Build and own the integrated roadmap from Private Alpha to Beta to Launch.
• Define phase-specific objectives success metrics and operating models.
• Ensure each milestone unlocks the next through validated learning 
• Define testable “Experience Slices” at each phase that bring together gameplay systems community loops progression arcs and comms beats. 
• Collaborate with cross-functional teams to align feature readiness with campaignable player-first experiences.
• Facilitate alignment rituals (roadmap reviews experience syncs etc.) to ensure everyone’s building toward the same outcome. 

Technology & Platforms

• Evaluate collaborate and implement digital tools/platforms to power CMS A/B testing player segmentation and campaign personalization. 
• Collaborate with engineering and UX teams to ensure digital surfaces are optimized for scale and usability.

Cross-Functional Collaboration

• Partner with Creative Comms Community and UA to align messaging campaigns and digital activation plans.
• Support brand storytelling and content delivery in owned digital channels.

Player-Centric Innovation

• Stay ahead of free-to-play and live service digital trends.
• Introduce new ways to engage players outside the game like onboarding experiences meta progress tracking interactive lore hubs etc.

Cross-Functional Leadership & Culture

• Serve as the central orchestrator across marketing product dev community analytics and operations.
• Build shared rituals language and planning frameworks that drive accountability and reduce fragmentation. 
• Help senior leadership see the system not just the parts and make informed bets accordingly.

• 10+ years in FTP live service digital strategy product strategy or platform strategy roles at a global tech company cloud platform or high-growth startup.
• Deep understanding of platform business models and multi-sided ecosystems (e.g. developers partners creators). 
• Experience aligning digital strategy with hardware/software/infrastructure product cycles.
• Proven success building roadmaps and experiences at the intersection of data design product and GTM. 
• Exceptional executive communication and cross-functional leadership skills.

The pay range for this position in California at the start of employment is expected to be between $176600 and $261380 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

#LI-Onsite

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use 2K.com accounts.

What We Do

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment. Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K 2K PGA Battleborn BioShock Borderlands The Quarry The Darkness Mafia Sid Meier’s Civilization Marvel’s Midnight Suns WWE 2K and XCOM. At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K we encourage you to apply!

Why Work With Us

We pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct open and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short it’s kinda awesome.

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