Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Lifecycle & Customer Journey in United States.
This role offers a high-impact opportunity to design and scale the end-to-end customer lifecycle strategy within a fast-growing, mission-driven SaaS environment. You will be responsible for shaping how customers experience the product journey—from first interaction through onboarding, activation, retention, and long-term value expansion. Acting as a key driver of growth and engagement, you will build data-driven, AI-enabled lifecycle programs that improve conversion, retention, and lifetime value. You will lead a high-performing team while partnering closely with Sales, Product, Customer Success, and Marketing to remove friction across the customer journey. The role blends strategic vision with hands-on execution in a highly collaborative, innovation-focused environment. This is a leadership position with strong influence over customer experience and business growth outcomes.
Accountabilities:
- Define and lead the end-to-end lifecycle and customer journey strategy, ensuring alignment with growth, retention, and revenue objectives
- Design and execute AI-powered, multi-channel programs across email, SMS, in-app, push, and other engagement channels
- Build and optimize onboarding and activation journeys that accelerate time-to-value and early customer engagement
- Develop segmentation strategies to drive targeted growth, engagement, and retention across key customer groups
- Partner with Sales and Customer Success to drive expansion, upsell, and long-term customer lifetime value
- Oversee lifecycle automation and tooling strategy in collaboration with MarTech and product teams
- Establish KPIs and analytics frameworks to measure conversion, retention, churn, and engagement performance
- Lead experimentation programs to continuously test, learn, and optimize lifecycle performance
- Own referral and advocacy programs to drive organic acquisition and customer-led growth
- Serve as a strategic partner to executive leadership, aligning lifecycle strategy with company-wide priorities
- 7–12+ years of experience in lifecycle marketing, CRM, growth marketing, or customer journey management
- Strong background in SaaS or marketplace environments with measurable impact on retention, conversion, or LTV
- Proven experience building and managing high-performing lifecycle or CRM teams
- Deep expertise in omnichannel marketing platforms such as Braze, HubSpot, Salesforce, or equivalent tools
- Strong analytical skills with the ability to translate data insights into actionable marketing strategies
- Experience working with SMB audiences or service-based industries is a strong plus
- Familiarity with AI-driven lifecycle tools, predictive models, or automation frameworks is highly valued
- Strong systems thinking with the ability to manage complex, cross-functional initiatives
- Excellent communication and stakeholder management skills with executive presence
- Highly customer-obsessed mindset with strong ownership and bias for action
- Competitive salary range of $122,000–$152,000 plus annual bonus and equity eligibility
- Fully remote-friendly work environment with flexible work arrangements
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) retirement plan
- Flexible and unlimited PTO policy
- Paid parental leave
- Monthly tech reimbursement
- Employee equity program in a high-growth startup environment
- Strong culture of innovation, collaboration, and continuous learning
- Inclusive and mission-driven workplace focused on meaningful impact
Requirements:
Benefits:
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Date Posted
05/04/2026
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