Director Market Insights & Intelligence - 000589

Summary:

The Director of Market Insights & Intelligence is responsible for directing a comprehensive analytics function that supports strategic planning for all lines of business. This position manages the competitive intelligence and research insights. Develops processes and provides support for cohesive business strategy planning across the entire division to support the corporate strategy. Develops and maintains relationships with key business partners at all levels across the organization to coordinate data and information gathering, interpretation, and analysis. Informs strategy through line of business (LOB) and segment-specific analyses on market trends, competitive and regulatory dynamics, market position, customer needs, and customer feedback. Develops performance reporting to assess performance against goals, understand variances, and close gaps.

In addition, the Director will serve as the BCBSA liaison. This position will be a resource between the Association, Plan counterparts, Health Plan executive level management, and work group participants. It is responsible for developing forums to share information, discuss policy making, and ensure representation of our interests at Association venues. Administrative functions will include monitoring work group participation, facilitating visits and discussion forums with the Association, and attendance at Association gatherings.

Essential Responsibilities/Accountabilities

Market Insights & Intelligence

• Develops overall Market Insights function through providing strategic direction, coordination, and oversight of the competitive intelligence and research insights functions. Provides routine feedback on development, skills, and performance measurements. Hires, trains and counsels as appropriate and will ensure that corporate policies are followed.
• Directs analytic assessments and projects for development of segment and marketing and sales strategies, including data collection and synthesis, situation analysis, market assessment, metrics development, outcomes assessment and recommendations.
• Provides detailed, integrated analysis on macro and micro trends, emerging market opportunities, internal data, customer needs/gaps and competitive and product information
• Develops processes and provides support for cohesive business strategy planning across the entire division to support the corporate strategy. Includes both segment and functional strategies.
• Collaborates cross-functionally to obtain input from all relevant areas to conduct assessment or outcomes analysis including but not limited to financial, operational, provider, technology, and legal/compliance inputs.
• Develops and provides performance reporting and analytics to Corporate, Marketing and Sales and Segment Senior leadership to assess performance against goals, interpret variances, and manage day to day functions.
• Develops and maintains relationships with key business partners at all levels across the organization to coordinate data and information gathering, interpretation and analysis.
• Prepares written and oral presentations and supports the development of communications for Senior Leadership, internal committees and the Board of Directors.
• Develops and manages systems and databases for gathering, reporting, and analysis of data to drive product, sales and segment planning.
• Oversees ad-hoc reporting and analysis for Marketing and Sales and other divisions to support all functions related to managing business, developing strategy and measuring outcomes.
• Develops and designs competitive intelligence research using the latest techniques for conducting studies, communication, and research as well as other research that drives the competitive intelligence strategy in support of profitable growth.
• Responsible for developing a competitive intelligence network and regularly assessing competitive threats and opportunities.
• Develops and implements a strategic research plan that supports divisional goals, objectives, strategies and tactics.
• Oversees research processes and analyses, including workshops with internal customers, and ensures results are synthesized with other data points to develop analyses and recommendations. This includes stakeholder satisfaction surveys, other corporate surveys, and ad hoc requests.
• Develops and oversees programs and processes to ensure voice of the customer information is collected, analyzed and disseminated for planning and strategy purposes.

BCBSA Liaison

• Acts as a lead liaison between the Consortium Health Plans and BCBSA to Excellus CEO, CFO, COO and Regional Presidents and Divisional Leaders on all strategic initiatives.

• Represents the Health Plan and our interests at BCBSA, influences BCBSA policy based on Health Plan needs, develops key executive relationships, and ensures Health Plan is engaged in key policy and other issues as driven by BCBSA

• Builds and maintains productive relationships with Association executives, other Health Plan counterparts, Health Plan business leads, and professional networks that can assist in strategy development.

• Serve as single point of contact for BCBSA's CEO-appointed liaison and share relevant Plan and market developments

• Provides information to executives and other relevant staff through orientation and training programs regarding the role and purpose of the Blue Cross and Blue Shield Association, the governance organization and process, Health Plan performance requirements and processes, lobbying and advocacy, medical leadership, and Plan support services.

• Maintains the Association workgroup attendance to ensure appropriate Plan representation and involvement.

• Develops stakeholder forums and communication plans to conduct comprehensive review and sharing of information across the organization.

• Conducts internal evaluation of work group participants to inform the Association and drive improvement and engagement.

• Derives strategic insights and direction from Association workgroups and works with Corporate and Business Strategy to embed initiatives within strategic planning.

• Serves as a resource for information about BCBSA and changes in governance process and requirements.

• Lead, support and prepare senior leadership for the quarterly Association board meetings.

• Coordinates National Summit attendance.

• Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies' mission and values, adhering to the Corporate Code of Conduct and leading to the Lifetime Way values and beliefs.
• Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
• Maintains knowledge of all relevant legislative and regulatory mandates and ensures that all activities are in compliance with these requirements.
• Conducts periodic staff meetings to include timely distribution and education related to departmental and Ethics/Compliance information.
• Regular and reliable attendance is expected and required.
• Performs other duties and functions as assigned by management.

Minimum Qualifications:

• Bachelor's Degree in health planning, marketing, business administration or related field required. Masters degree preferred.
• Minimum of 7 years of experience in the health care field with a focus on marketing, analytics, and/or product development and management required. At least 3 years of management experience required.
• Strong interpersonal communication skills, including the demonstrated ability to establish effective relationships with all levels of management.
• Demonstrated ability to develop strong self-directed and interactive teams.
• Excellent leadership, staff development, interpersonal communication and negotiation skills
• Advanced problem solving, critical thinking and analytic skills and a thorough knowledge of marketing, data analysis, product development, operational development and project management functions.
• Extensive knowledge of the health care arena, including the employer and subscriber marketplace, health care financing, and the principles of the insurance marketplace are required.
• Broad understanding of the corporate purpose and mission. Knowledge of the inter-workings and inter-relationships of the functional units of the organization is preferred.

Physical Requirements:

• Works from a stationary desk, a majority of time.
• Must be able to travel independently.

Salary Range:

The salary range indicated in this posting represents the minimum and maximum of the salary range for this position. Actual salary will vary depending on factors including, but not limited to, budget available, prior experience, knowledge, skill and education as they relate to the position's minimum qualifications, in additional to internal equity. The posted salary range reflects just one component of our total rewards package. Other components of the total rewards package may include participation in group health and/or dental insurance, retirement plan, wellness program, paid time away from work, and paid holidays.

Min: 112,400.00 - Max: 208,700.00

The Lifetime Healthcare Companies aims to attract the best talent from diverse socioeconomic, cultural and experiential backgrounds, to diversify our workforce and best reflect the communities we serve.

Our mission is to foster an environment where diversity and inclusion are explicitly recognized as fundamental parts of our organizational culture. We believe that diversity of thought and background drives innovation which enables us to provide leading-edge healthcare insurance and services. With that mission in mind, we recruit the best candidates from all communities, to diversify and strengthen our workforce.

OUR COMPANY CULTURE:

Employees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.

In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.

Equal Opportunity Employer

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)