Director, Marketing & Business Operations
Job Description
Job Summary
As a member of the marketing department of a fast-growing RF and Sensor ASIC Semiconductor company, the Director of Marketing & Business Operations is responsible for leading the design and implementation of marketing and business intelligence strategies and infrastructure to increase customer satisfaction, improve retention and build advocacy for strategic business advantage and revenue growth. This position will scale how we are engaging and amplifying our customer base, as well as our sales and marketing systems and communication channels, as we heighten our interactions in the marketplace. This position will partner with and influence cross-functional teams to align internal efforts with our customers.
This position is based in San Diego, CA.
Roles & Responsibilities
This position has responsibility for:
- Design and lead organization and system transformation initiatives to enhance and scale S&M work
- Lead the cross-functional design and deployment of go-to-market strategies that drive new business growth through greater product adoption of new products and platforms.
- Guide and influence product marketing, sales, systems and marcom teams to ensure new product introductions are featured, launched, and communicated effectively to their target audience.
- Develop and enhance the content creation process and infrastructure for technical marketing and application-focused collateral (webinars, app guides, white papers, etc.)
- Design and deploy marketing and business intelligence (BI) strategies to transition from a product-based organization to a customer-centric organization.
- Influence adoption of new BI infrastructure and data-visualization tools with business and IT teams
- Partner with Sales Operations and IT resources and vendors to develop forecasting tools and dashboards to enable sales and marketing management of revenue projections and gaps
- Collaborate with sales and marketing teams to understand customer objectives, industry challenges, growth opportunities, engagement needs through events, audits, and research
- Modernize and automate the closed loop partner engagement and response process, integrating marketing communication and customer opportunities with data-driven interactions and analytics.
- Work closely with Marcom on analytics, SEO, web design and CRM platform leads and resources
- Lead internal cross-functional initiatives to improve customer engagement and brand loyalty.
Competency Requirements
In order to perform the job successfully, an individual should demonstrate the following competencies:
- Thinking Broadly: Considers long-term consequences and implications associated with actions or events; sees relationships between diverse systems, organizations, or environments; considers problems from a range of viewpoints
- Vision & Strategy Planning: See and grasp the future. Provide direction to the organization. Create strategy.
- Achieve Goals: Thinking positive when faced with adversity and seeing things through to the end.
- Problem Solving: Ability to clearly assess and manage risk; Strives to understand contributing factors, works to resolve complex situations; strong business acumen and analysis skills to chart the right course for the business
- Critical Thinking: Skilled at finding logical flaws in arguments and plans; identifies problems and solutions that others might miss; provides detailed insight and constructive criticism into problems and complex situations
Minimum Qualifications (Experience and Skills)
- Typically requires 12 to 15 years of experience, depending on education level, with at least 2 years in the Semiconductor Industry
- Excellent interpersonal and verbal and written communications skills
- Ability to lead and influence a broad spectrum of stakeholders with divergent interests
- Ability to guide strategy and frame complex, cross-functional projects
- Good systems-thinker that can diagnose issues and synthesize underlying needs
- Proven ability to drive change and create rapid, measurable improvements
- Ability to work effectively in a fast-paced and rapidly changing environment
Preferred Qualifications
- Experience in product marketing in the semiconductor industry
- Ability to understand and interpret technical information from engineering teams
- Experience with opportunity funnel, demand forecast and marketing campaign lead BI systems
- Business intelligence tools (e.g. Tableau, Salesforce, Marketo, Power BI, Excel, Oracle)
- Responsive, self-driven and directed with a strong sense of ownership
- Ability to travel both domestic and international
Minimum Education Requirements
- Bachelor's degree in marketing, engineering or business; Master's degree preferred
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
pSemi Corporation supports a diverse workforce and is committed to a policy of equal employment opportunity for applicants and employees. pSemi does not discriminate on the basis of age, race, color, religion (including religious dress and grooming practices), sex/gender (including pregnancy, childbirth, or related medical conditions or breastfeeding), gender identity, gender expression, genetic information, national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, legally-protected medical condition, military or veteran status (including "protected veterans" under applicable affirmative action laws), marital status, sexual orientation, or any other basis protected by local, state or federal laws applicable to the Company. pSemi also prohibits discrimination based on the perception that an employee or applicant has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
Note: The Peregrine Semiconductor name, Peregrine Semiconductor logoand UltraCMOS are registered trademarks and the pSemi name, pSemi logo, HaRP andDuNE are trademarks of pSemi Corporation in the U.S. and other countries. All other trademarks are the property of their respective companies. pSemi products are protected under one or more of the following U.S. Patents: http://patents.psemi.com
Date Posted
11/04/2022
Views
11
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