Director of Content Marketing

ABOUT SWING:

Founded in 2015 by former K-12 educators and administrators, Swing Education is one of the leading platforms assisting school districts in sourcing dependable, highly qualified substitute teachers. At the core of our company stands a diverse and visionary leadership team. In the face of a nationwide teacher shortage, Swing believes that every classroom should have a teacher, and every student deserves uninterrupted learning. By establishing a marketplace that facilitates seamless connections between substitute teachers and schools, Swing aims to streamline the pathway for K-12 schools and districts to access reliable, top-tier substitute teachers when they're needed most.

At Swing, we champion a fundamental belief: for our schools and students to thrive, our team must reflect the rich diversity of the thousands of students and educators we are privileged to serve. This belief is deeply ingrained in our organizational identity, embodying Living DEI (Diversity, Equity, and Inclusion) as one of Swing's Four Core Values. We committed to creating a work culture that embraces inclusivity and belonging for every member of our present and future team. To learn more about Swing Education, and our Core Values please click here.

POSITION SUMMARY:

As the Content Marketing Director at Swing Education, you will play a pivotal role in developing and executing content strategies to drive brand awareness, brand engagement, and lead generation. You will lead a team of creative professionals to produce compelling content across various platforms to amplify our brand presence in K-12.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Content Strategy Development: Develop and implement comprehensive content strategies aligned with business objectives and target audiences, utilizing a mix of written, visual, and multimedia content.

• Team Leadership: Lead and mentor a team of content creators, including writers, designers, and multimedia specialists, fostering a culture of creativity, collaboration, and high-quality content production.

• Content Creation and Oversight: Oversee the creation of diverse content assets, including blog posts, articles, whitepapers, case studies, videos, infographics, webinars, social media content, and more.

• Brand Positioning: Ensure consistency in brand messaging and tone across all content touchpoints, maintaining brand integrity and effectively communicating Swing Education's value propositions.

• Distribution Channel Expertise: Identify, evaluate, and leverage diverse distribution channels (e.g., social media, email, influencers, partnerships, paid advertising, SEO) to maximize content visibility, engagement, and audience reach.

• Content Performance Measurement: Track and analyze content performance using relevant metrics and analytics tools, and make data-driven decisions to enhance content effectiveness.

• Campaign Management: Conceptualize and execute integrated marketing campaigns, leveraging content to drive brand awareness, engagement, and lead generation.

• Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, sales, product, sub growth and customer success, to align content strategies with overall business goals and campaigns.

• Market and Industry Research: Stay updated on education industry trends, market insights, and competitor analysis to identify content opportunities and maintain relevance in the market.

Supervisory Responsibilities:

• Proactively identifies team needs and competencies

• Drives or facilitates interviewing, hiring, and training employees for relevant roles

• Works with employees to appraise performance; reward employees and drive retention, and address complaints or resolve problems

REQUIREMENTS AND QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Proven experience (10+ years) in content marketing, preferably in the education or technology sector.

• Demonstrated success in developing and executing content strategies that drive brand awareness, engagement, and lead generation.

• Strong leadership and team management skills, with the ability to inspire creativity and manage multiple projects simultaneously.

• Proficiency in SEO best practices, content management systems (CMS), and analytics tools (e.g., Google Analytics, SEMrush).

• Excellent written and verbal communication skills with a keen eye for detail and storytelling.

COMPENSATION:

Salary is commensurate on experience and is adjusted for cost of living standards dependent on position location. Swing Education offers a comprehensive benefits package which includes the following perks:

• Medical/dental/vision benefits
• Flexible Time Off (FTO)
• Paid holidays
• Parental leave
• Stock options
• Professional development reimbursement program
• Co-working membership reimbursement
• Mission-driven work
• Fun, collaborative, balanced culture

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Swing is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Swing is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.