Director of Customer Lifecycle Marketing

Who We Are

Our mission is to empower smarter tax decisions.

Our vision is to support every tax filing in the world.

Corvee helps solve two problems:

• Taxpayers overpay in taxes by filing inaccurate returns based on their facts and circumstances
• Taxpayers aren’t aware of tax strategies they could implement to save even more money.

With our incredible team, we continue to propel the mission forward to help taxpayers and tax advisors make smarter tax decisions.

What You’ll Do

• Be the marketing team’s product expert by learning our products inside and out and maintaining knowledge of user experience. 
• Own, develop, execute and maintain a revenue generation and product engagement strategy for Corvee’s tax planning product for tax advisors and taxpayers and include a mix of triggered, targeted and broad educational campaigns across various channels using a Customer Engagement Platform (Braze, Iterable, etc)
• Create and maintain engagement campaigns for the entire customer journey from signup/free trial through expansion, loyalty and advocacy.
• Create and execute new feature and strategy update launch plans by staying in close communication with Product, Tax, Engineering & Support teams. 
• Drive customer expansion, loyalty, and advocacy efforts by driving positive reviews on various platforms.
• Manage referral platform and campaigns to encourage referral revenue generation.
• Study customer usage and engagement data in all stages of the customer engagement lifecycle to constantly identify bottlenecks, gaps, and areas for improvement, and execute on them.
• Collaborate and communicate with the rest of the marketing team to ensure front-end marketing is matching back-end experience, provide guidance for front-end marketing campaigns. 

What You Need to Get the Job Done

To be successful here at Corvee, you should possess the following:

• Relevant experience and comparable past performance at a high-growth/ high-volume PLG software company.
• A proven track record of owning and being accountable for a growth number for a segment of the business (examples include conversion rate from free trial to paid, paid user to expansion, etc.)
• A proven track record of delighting customers and creating successful marketing programs aimed at increasing customer engagement.
• An All-In mentality and skillset - willingness to write content, deploy, help get a new internal software launched, etc.
• Strong communication skills without fear of overcommunication. This role will require effective collaboration and cross-functional coordination across internal and external contributors.
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
• Preferred experience working with or the desire and willingness to learn the following applications: Blaze or Iterable, Friendbuy or Talkable, Salesforce, Tableau.
• The ability to work on multiple projects/campaigns at once with a positive attitude and under tight deadlines.
• You are self-directed, fast-paced, and hardworking with a can-do attitude and desire to out-work and out-learn the competition.
• You are able to use good judgment and reasoning skills to ensure you’re putting forth the best possible work you can.

More About Us

We’re proud of our amazing high-growth and this is all due to our best and most important asset: our team!  If you’ve got passion and enthusiasm for a product and a desire to come to a fast-growing SaaS fintech company to make an impact, we’ve got the perfect opportunity for you!

• Unlimited PTO Package
• Company equity (Participation Units)
• 401k Plan with company contributions
• 100% Paid Health Insurance
• Paid Parental Leave
• Awesome Co-Workers
• Plus a ton more!

Corvee is a 100% #remote company, and will continue to be digital-first.

We won't be changing our minds and going back to an office. Team members want flexibility, balance, and the freedom to work from anywhere, and we fully support that.

Our Core Values are:

• Third Option Thinking
• Radical Transparency
• All In
• Client Success Champions
• Data Matters
• Adventure Together
• Outlearn & Outwork

An Equal Opportunity Employer--M/F/D/V

Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.