Director of Paid Media, Performance Video

You will own the end-to-end performance and scaling of video-based paid media campaigns, combining executional excellence with strategic leadership and business ownership.

• Own full P&L responsibility for performance video campaigns, including spend pacing, profitability, and ROAS targets across insurance verticals.
• Build and optimize in-platform campaigns in Google Ads/YouTube, managing targeting, bidding, budgets, audiences, and conversion strategies.
• Design and scale multi-vertical acquisition strategies across insurance products including auto, home, health, ACA, and Medicare.
• Develop and execute creative testing strategies, optimizing hooks, messaging angles, offers, and funnel alignment for performance outcomes.
• Drive lead and call generation performance, optimizing for volume, quality, and downstream monetization metrics.
• Build structured reporting cadences and communicate insights, performance trends, and recommendations to executive stakeholders.
• Collaborate with creative, analytics, and sales teams to align campaigns with business objectives and monetization goals.
• Create scalable playbooks, testing frameworks, and operating systems for video campaign growth and expansion into new channels.
• Identify new growth opportunities across platforms and verticals, expanding into Meta, TikTok, streaming, and emerging media.
• Lead cross-functional alignment to ensure performance, creative, and operational efficiency across all campaigns.

Requirements:

This role requires a senior performance marketing leader with deep hands-on experience in video platforms, strong commercial instincts, and proven ability to scale complex paid media portfolios.

• 8+ years of experience in performance marketing, paid media, or growth roles with large-scale budgets.
• 3+ years of direct experience scaling video-first campaigns on platforms such as YouTube, Meta, and TikTok with $20M+ annual spend.
• Strong background in lead generation or affiliate-driven models, ideally within insurance, finance, healthcare, or similar verticals.
• Deep hands-on expertise in platform execution, including campaign structure, bidding strategies, audience segmentation, and optimization.
• Strong understanding of video creative performance drivers, including hooks, messaging, funnel alignment, and platform-specific formats.
• Proven ability to own P&L performance, manage profitability targets, and drive scalable growth.
• Strong analytical skills with proficiency in Excel/Google Sheets and BI tools such as Google Analytics or Looker.
• Experience working across multiple verticals and adapting strategies to different customer journeys and monetization models.
• Excellent communication skills with the ability to influence senior stakeholders and drive alignment across teams.
• Comfortable using AI and modern creative tools to accelerate testing, iteration, and campaign development.
• Highly adaptable, entrepreneurial, and effective in fast-paced, high-growth environments.

Benefits:

• Competitive base salary with additional profit-sharing bonus and performance-based incentives
• Comprehensive healthcare coverage (medical, dental, vision)
• Remote-first work environment with global team collaboration across multiple time zones
• Opportunity to own and scale a major performance video portfolio with significant budget responsibility
• High-impact role with direct influence on revenue growth and business strategy
• Access to cutting-edge marketing tools, AI platforms, and creative testing technologies
• Strong culture of ownership, autonomy, and measurable impact
• Career acceleration in a high-growth, performance-driven digital media company.