Job Description
We are hiring for a Director of Product Marketing to lead go-to-market strategy across our Spending Saving and Investing product suite. In this role you’ll define how we position and scale core member experiences—from cards and everyday spending to savings deposits and emerging financial products.
You’ll partner closely with Product Growth and Brand to shape product narratives drive adoption and improve engagement across key member journeys. This role sits at the center of Chime’s core value proposition requiring a strong ability to connect product innovation with everyday financial behaviors and deliver clear differentiated messaging at scale.
The base salary offered for this role and level of experience will begin at $199000.00 and up to $275000.00. Full-time employees are also eligible for a bonus competitive equity package and benefits. The actual base salary offered may be higher depending on your location skills qualifications and experience.
In this role you can expect to- Define and lead go-to-market strategy for key products and features from launch through scale
- Develop clear differentiated positioning and messaging that resonates with target customers
- Drive alignment across Product Growth Brand and Analytics to ensure cohesive execution
- Improve product adoption engagement and retention through effective product marketing strategies
- Partner with Product to influence roadmap and feature prioritization based on market and customer insights
- Build and scale a high-performing Product Marketing team setting clear priorities and execution standards
- Establish frameworks and processes for repeatable high-quality product launches
- 10+ years of experience in product marketing or related roles (e.g. growth strategy)
- 7+ years of experience leading and scaling high-performing teams
- Proven track record of owning end-to-end go-to-market strategy for products or features
- Strong expertise in positioning messaging and value proposition development
- Experience partnering closely with Product Growth Brand and Analytics
- Ability to translate complex product capabilities into clear compelling customer narratives
- Strong analytical mindset with experience using data to inform strategy and measure impact
#LI-AM1 #LI-Hybrid
At Chime we believe that everyone can achieve financial progress. We created Chime—a financial technology company not a bank*—on the premise that core banking services should be helpful easy and free. Through our user-friendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account purchasing a first car or home launching a business or pursuing higher education we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers dreamers and builders with one shared obsession: our members. From day one Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams our company and our members.
We believe in being bold dreaming big and taking risks while also working together embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company not a bank. Banking services provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC.
What we offer for our full-time regular employees- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program you’ll stay engaged with your work and teammates.
- 💻 In-office perks including backup child elder and/or pet care plus a subsidized commuter benefit to support your regular commute
- 💰 Competitive salary based on experience
- ✨ 401k match plus great medical dental vision life and disability benefits
- 🏝 Generous vacation policy and company-wide Chime Days bonus company-wide paid days off
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to Maven a family planning tool with $15k lifetime reimbursement for egg freezing fertility treatments adoption and more.
- 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes guided meditations music festivals mixology classes paint nights etc. and delicious snack boxes too!
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths skills backgrounds and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability genetic information veteran status or any other legally protected basis under provincial federal state and local laws regulations or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws including the San Francisco Fair Chance Ordinance Cook County Ordinance NYC Fair Chance Act and the LA City Fair Chance Ordinance and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process please contact: [email protected].
To learn more about how Chime collects and uses your personal information during the application process please see the Chime Applicant Privacy Notice.
Top Skills
What the Team is Saying
What We Do
Chime was created because we believe everyone can Unlock Financial Progress and we want to develop solutions and services to empower people to succeed. The premise upon which we started Chime is simple: basic banking services should be helpful transparent and easy. Our suite of tools and platforms give our members the ability to have more control over their money and to take action toward achieving their financial ambitions. By designing a member-centric banking app with easy-to-understand financial tools we’re creating a more competitive market with options for everyday Americans. We offer access to accounts with no overdraft fees providing members the chance to receive their pay up to 2 days early* with direct deposit build credit history and develop financial literacy to hit their goals—among many other things. Since 2012 we’ve grown our team to more than 1500 Chimers across 3 offices. But more than that we’ve expanded the products and services we offer to our members based on their feedback. And in doing so we’ve disrupted the banking industry and changed the conversation for everyday people about money on a national level. Chime is a financial technology company not a bank. Banking services are provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC. *Early access to direct deposit funds depends on the timing of the submission of the payment file from the payer. We generally make these funds available on the day the payment file is received which may be up to 2 days earlier than the scheduled payment date.
Why Work With Us
We’ve crafted a culture that’s grounded in our core values and always focused on our members. We’re civic-minded innovators who take action to bring people together to accelerate equity and prosperity. We embrace our humanity treat each other with respect and kindness and are driven to make an impact on our members and communities far and wide.
Gallery
Chime Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We offer a hybrid work policy that combines in-office days with trips to team and company-wide events depending on your location to ensure you stay connected to your work and teammates whether you’re local to one of our offices or working remotely
Explore More
Date Posted
04/08/2026
Views
0