Director of Product Marketing

About You

As the Director of Product Marketing, you will play a critical role in defining and executing our go-to-market strategy, with a particular focus on content creation, messaging, and sales enablement. You will position SGNL as the go-to solution for identity security by translating complex technical concepts into compelling narratives that resonate with our target audience. This role is ideal for a highly motivated marketer with experience in the identity security industry who thrives in a fast-paced, high-growth environment. Initially, you’ll manage contractors to support content and sales enablement efforts, with the expectation to hire and lead your own product marketing team as SGNL grows.

Qualifications

• Minimum of 8 years in product marketing, with at least 3 years focused specifically on identity security, cybersecurity, or related fields (e.g., IAM, PAM, IGA, zero-trust architectures)
• Minimum of 5 years experience developing, leading, and executing on go-to-market plans for new product launches or major feature releases, coordinating cross-functional teams to achieve targeted business outcomes
• Minimum of 3 years marketing to large enterprise organizations
• Demonstrated history of building and maintaining a comprehensive sales enablement program, including pitch decks, battlecards, and competitive analysis, resulting in measurable improvements in sales performance
• Proven experience leading content strategy as it replates to product, and creating high-quality assets (e.g., whitepapers, case studies, videos, blog posts) across multiple formats, with a measurable impact on demand generation and brand awareness
• Strong ability to understand technical details and translate them into clear, compelling messages for both technical and non-technical audiences, with examples of successful storytelling across various channels
• Direct experience in designing and executing market research studies, whether first party or by leveraging external resources
• Proven track record of managing multiple projects simultaneously, meeting deadlines, and working with stakeholders across Product, Sales, and Customer Success to ensure alignment
• Demonstrated success managing contractors, agencies, or junior team members, with the potential and readiness to hire and lead an in-house team as SGNL scales
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience; advanced degree or certifications in product marketing, B2B sales or product management are a plus
• This role is based remotely, but will be expected to travel up to 20% for all team meetups and offsites and industry conferences

Responsibilities

• Lead the development and evolution of SGNL’s core messaging, positioning, and narrative for target personas, ensuring consistent, compelling, and differentiated storytelling across all channels and touchpoints.
• Build and maintain a robust sales enablement program, including creating and updating pitch decks, battlecards, ROI calculators, and competitive analysis materials. Train and support the sales team in leveraging these tools effectively to improve close rates and shorten sales cycles.
• Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and marketing campaigns, coordinating closely with Product, Sales, Customer Success, and external partners to achieve strategic objectives.
• Establish SGNL as a thought leader within the identity security industry by proactively identifying trends, producing insightful content, and ensuring SGNL’s voice is represented in industry conversations, webinars, and events.
• Act as the “voice of the customer” by continuously gathering insights from customers, sales teams, and market research to inform product messaging and refine value propositions that resonate with target personas.
• Partner with Product Management to deeply understand SGNL’s product capabilities and roadmaps, translating technical features into business value and competitive differentiators that address the pain points of our target audience.
• Own and drive content strategy as it relates to product and market positioning, producing a diverse set of high-quality content assets (e.g., whitepapers, eBooks, blog articles, solution briefs, customer case studies, and videos) that educate, engage, and convert target audiences while aligning with demand generation and sales goals.
• Collaborate closely with across marketing functions to align on positioning and deliverables, optimize campaign effectiveness, and support an integrated approach to driving lead generation and customer acquisition.
• Manage external contractors and agencies supporting content creation and enablement needs, ensuring high-quality output that aligns with SGNL’s brand voice and strategic objectives. Plan for building an in-house team over the next 18 months as SGNL continues to grow.

Additional Information

• Base salary range for this position: $175,000.00 - $250,000.00 per year*
• Eligible to participate in SGNL's Equity Incentive Plan

* Final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience and expertise, location, and other business considerations.