Senior Director of Web Strategy

POS-2354

Senior Director Website Strategy (HubSpot.com)

HubSpot.com is one of the most visited B2B SaaS websites in the world attracting millions of visitors each month across English French German Spanish Portuguese and Japanese markets. As Senior Director of Web Strategy you’ll define how HubSpot shows up to the world — helping buyers discover learn and buy in an era of rapidly evolving digital behavior.

You’ll lead a global team across chat conversion rate optimization (CRO) and web strategy. Your mission: Build a world-class brand-defining website that helps prospects discover HubSpot converts interest into revenue and sets the standard for modern web strategy in the AI era.

In this role you’ll :

• Shape the next generation of HubSpot.com . Evolve the website to meet the needs of modern buyers who arrive more informed than ever with AI-driven personalized experiences. Define and execute a forward-looking strategy that optimizes for answer engines and human interactions alike using AI to drive discovery conversion and engagement.

• Drive revenue . Own the demand goal for HubSpot.com driving both qualified leads and touchless purchases. Build a constant experimentation culture that uses AI and modern technology to optimize conversion and engagement. Turn innovation into measurable business impact.

• Tell HubSpot’s story through the website . Bring our evolving brand and AI story to life through clear copy design and interaction. Ensure the site communicates how HubSpot helps companies grow serving as both a storytelling and selling engine.

• Deliver an exceptional experience . Use user research and behavioral insights to create a site that’s fast intuitive and helpful. Every visit should inform inspire and convert.

• Lead and grow a high-performing team . Develop and empower a global team across conversational marketing CRO and web strategy. Build a culture that’s data-driven curious and innovation-minded equipping the team to lead in the AI era.

• Partner across HubSpot . Collaborate with creative mar-tech brand product marketing and SEO/AEO to deliver experiences that balance storytelling performance and innovation.

We are looking for people who :

• Are hands-on technologists who stay ahead of what’s next: Fluent in personalization testing and conversational marketing tools and obsessed with experimenting with new AI technologies to push the boundaries of what’s possible on the web.

• Bring 10+ years leading and scaling web strategy or digital growth in B2B SaaS with a builder’s mindset that turns experimentation into scalable measurable impact.

• Are strategic and customer-obsessed understanding how modern buyers research evaluate and buy and how to meet them with personalized frictionless experiences.

• Have experience managing multilingual websites and scaling experiences globally.

• Are curious builders and problem solvers who love testing learning and scaling what works.

• Bring strong organizational and program management skills leading complex cross-functional initiatives with clarity and precision.

• Are exceptional people leaders who attract and develop top talent can thrive in growth and change and can inspire a world-class team ready to shape the future of web strategy.

• Excel at collaboration and communication influencing across marketing product design and engineering.

Pay & Benefits

The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy .

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees candidates and community.

Annual Cash Compensation Range:

$231000—$369000 USD