Director, Partner Marketing

In this role, you will own the end-to-end partner marketing strategy and execution, ensuring alignment between partner engagement, go-to-market priorities, and revenue outcomes. You will shape how the organization communicates with its partner ecosystem and ensure all programs drive measurable impact across activation, enablement, and pipeline generation.

• Define and lead the partner go-to-market strategy, including segmentation, persona development, and messaging frameworks
• Develop solution-oriented narratives that enable partners to position and sell offerings effectively
• Design and execute partner-facing campaigns aligned to pipeline goals, partner tiers, and revenue opportunities
• Drive multi-channel campaign execution across email, webinars, digital platforms, partner portals, and field teams
• Build scalable programs that improve partner activation, engagement, and co-selling readiness
• Optimize partner channel strategy, ensuring consistent communication flow and effective lead management
• Lead a high-performing partner marketing team focused on pipeline contribution and performance outcomes
• Partner closely with Alliances, Sales, Product Marketing, and Revenue Marketing to align strategy and execution
• Use data, insights, and AI-driven tools to continuously improve campaign performance and conversion rates
• Establish KPIs, reporting frameworks, and performance tracking for partner marketing impact

Requirements:

This role requires a seasoned B2B SaaS marketing leader with deep experience in partner or channel marketing, strong commercial acumen, and the ability to influence cross-functional teams at scale. You bring a strategic mindset paired with hands-on execution capability and a strong understanding of how partner ecosystems drive revenue growth.

• 12–15 years of experience in B2B SaaS marketing, with a focus on partner, channel, or GTM strategy
• Proven track record of building and scaling partner-facing campaigns that drive engagement and pipeline
• Strong expertise in persona-based messaging, solution positioning, and GTM storytelling
• Experience collaborating with Alliances, Partner Sales, Revenue Marketing, and Product Marketing teams
• Familiarity with marketing and analytics tools such as Salesforce, Marketo, 6sense, and Power BI
• Strong leadership presence with experience managing and developing high-performing teams
• Ability to operate effectively in a fast-paced, matrixed environment with shared accountability
• Strong analytical and data-driven decision-making skills
• Excellent communication and stakeholder management abilities across senior audiences
• AI fluency or strong willingness to integrate AI into marketing workflows and optimization

Benefits:

• Competitive senior-level compensation with performance-based incentives (where applicable)
• Comprehensive health, life, and disability insurance (varies by location)
• Paid time off and paid parental leave
• Opportunity to lead a high-impact global partner marketing function
• Strong focus on AI-driven innovation and modern marketing practices
• Inclusive work culture with employee resource groups and leadership support
• Flexible, fast-paced environment within a high-growth SaaS organization
• Career growth opportunities within a global go-to-market leadership structure.