Director, Patient Engagement

Join the frontlines of today's healthcare transformation as a Senior Director of Patient Engagement based remote. 

Why VillageMD?

At VillageMD, we're looking for a Sr. Director, Patient Engagement to help us transform the way primary care is delivered and how patients are served. As a national leader on the forefront of healthcare, we've partnered with many of today's best primary care physicians. We're equipping them with the latest digital tools. Empowering them with proven strategies and support. Inspiring them with better practices and consistent results.

We're creating care that's more accessible. Effective. Efficient. With solutions that are value-based, physician-driven and patient-centered. To accomplish this, we're looking for individuals who share our sense of excellence, are ready to embrace change, and never settle for the status quo. Individuals who have the confidence to lead but the humility to never stop learning.

Could this be you

In this newly created role, you will develop and direct patient engagement strategies for our growing patient base and build corresponding campaigns based upon segmentation and engagement KPIs. Strategies are omnichannel and feature personalization for optimal engagement and patient empowerment. In addition, oversee the development and management of the enterprise CRM programs to align content and assets for campaign execution. Your partners will include marketing team members for platform and campaign planning, operations and measurement, clinical team members for content and cadence as well as technology team members for integrations.  You’ll also help manage outside content and campaign partners. 

How you can make a difference

• Bring your expertise around best practices in consumer engagement and patient journey mapping through omnichannel modalities and content.
• Develop and operationalize engagement strategies, initiatives and programs that support the patient experience strategy at the practice level, e.g. new patient onboarding and patient advocacy
• Serve as the key Marketing leader collaborating with business and clinical leaders across VillageMD, to integrate patient centered programs and initiatives into marketing plans to help streamline patient touches and ensure the patient experience is best in class
• Lead ongoing improvements in Marketing program reach and yield in support of our patient retention and engagement KPI’s using innovative solutions to close gaps where necessary
• Manage internal resources, agencies, and contractors with a clear understanding of the optimal workflow.
• Maximize and mature the patient engagement roadmap, leveraging Salesforce Marketing Cloud and other tools in our tech stack that support the optimal patient journey (e.g. right audience, right time and channel, right message strategies)
• Support marketing efforts focused on health plan growth initiatives, including Medicare eligible, Medicare, Medicaid, and Commercial risk members.
• Manage key stakeholder relationships including clinic operations, technology, market leadership, and cross-functional marketing peers.  

Skills for success

• You have high emotional intelligence, the ability to forge meaningful relationships, and can successfully navigate diverse stakeholder groups.
• You are highly collaborative, yet skilled at influencing others to achieve results.
• You are experienced and comfortable performing under pressure with a strong sense of urgency, attention to detail, and a commitment to doing what you say you will do.
• You are solutions-oriented and have a passion for being hands-on in problem-solving and execution
• You are self-starter, capable of building structures and workflows needed to drive company-wide engagement programs
• You are not afraid to roll up your sleeves to get the necessary work done
• Ability to maintain a high sense of urgency and accountability in delivering measurable results in line with agreed upon timeframes.

Experience to drive change

• Bachelor’s Degree in business, marketing or a relevant field required
• A minimum of 15 years of progressive business experience; recent experience in a marketing leadership role
• 10+ years’ experience in consumer engagement, communications, omnichannel marketing, using Salesforce marketing cloud and related apps, and building customer journeys
• Preferred experience working in a grassroots marketing environment
• Program management experience
• Healthcare experience and public company experience preferred
• Ability to mobilize resources to achieve results
• Demonstrated emotional intelligence; can integrate with a team, engender trust and leverage relationships to get work done
• Proven project management skills evidenced by the ability to effectively coordinate multiple vendors and resources, meet deadlines, and adhere to budgets
• Hands on approach including strong command of details
• An optimistic outlook and “can do” attitude
• You have a keen focus on results, and can navigate within ambiguity while maintaining a high-level of humility
• Ability to travel as needed to our markets; anticipate 15% travel initially, but could fluctuate based on need

Our unique VillageMD culture – how inclusion and diversity make the difference

At VillageMD, we see diversity and inclusion as a source of strength in transforming healthcare. We believe building trust and innovation are best achieved through diverse perspectives. To us, acceptance and respect are rooted in an understanding that people do not experience things in the same way, including our healthcare system. Individuals seeking employment at VillageMD are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 Those seeking employment at VillageMD are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Explore your future with VillageMD today.