Director, Performance Marketing Analytics

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Performance Marketing Analytics in United States.

This role offers a strategic leadership opportunity to drive data-driven marketing performance across multiple channels and regions. You will lead a high-performing analytics team, designing and implementing scalable, predictive frameworks that optimize marketing investments and maximize ROI. The position is highly visible and cross-functional, collaborating with Sales, Marketing, Product, and Technology teams to generate actionable insights. You will oversee campaign performance, provide recommendations based on short- and long-term value, and champion data governance and integrity. This is ideal for a results-oriented, analytical leader who thrives in a fast-paced, innovative environment and enjoys mentoring team members while influencing strategic marketing decisions.

• Lead and manage the Performance Marketing Analytics team, developing a robust, scalable, data-driven engine for investment decisions
• Orchestrate project plans to centralize performance measurement and implement predictive analytics across marketing channels
• Provide actionable recommendations on marketing investments, including short-term and lifetime value considerations
• Optimize campaigns through testing, A/B experiments, and cost-of-acquisition reduction strategies
• Standardize KPIs, develop dashboards, and ensure alignment on measurement methodologies with stakeholders
• Ensure data accuracy and reliability by improving data structures, integrating multiple data sources, and championing governance
• Collaborate cross-functionally with Marketing, Sales, Product, and Technology teams to enhance decision-making and performance outcomes

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Requirements:

• Minimum 10 years of experience in Marketing Analytics, omnichannel optimization, or related fields
• Bachelor’s degree in Data Analytics, Finance, or related field
• Proven track record of increasing marketing ROI and revenue through predictive modeling and testing
• Experience managing and developing high-performing teams
• Expertise in SQL, data mining, business intelligence tools, and advanced Excel
• Strong analytical and problem-solving skills with the ability to make data-driven, sometimes unconventional recommendations
• Excellent written and verbal communication skills, able to influence stakeholders at all levels
• Demonstrated curiosity and adaptability in emerging technologies, including practical experience leveraging AI tools to improve processes and results
• Superior organizational skills, process orientation, and attention to detail

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Benefits:

• Competitive salary ranging from $144,770 to $195,450 (varies by location and factors like experience; California-specific range $180,730–$244,000)
• 401(k) with employer match
• Comprehensive medical, dental, and vision insurance
• Life, disability, accident, and illness insurance
• Flexible time off and 12 paid holidays in 2026
• Parental leave and wellness benefits
• Health and dependent care flexible spending accounts