Director Product Management Registry

Who We Are

Babylist is the leading registry e-commerce and content platform for growing families. More than 9 million people shop with Babylist every year making it the go-to destination for seamless purchasing trusted guidance and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents including the Babylist Shop Babylist Health and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV and more than $500 million in 2024 revenue Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident connected and cared for at every step. As we build the generational brand in baby our mission remains simple: to connect growing families with everything they need to thrive.To learn more visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast think smart and use AI as part of how they work every day — not as an experiment as an expectation. We come together twice a year to build the relationships behind the work and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

Registry is the center of gravity at Babylist — it’s where millions of families start and it’s the engine that drives acquisition engagement and revenue across the business. As Director Product Management - Registry you own Registry end-to-end: product strategy customer experience and commercial performance. This is one of the most visible and consequential product leadership roles at the company — when Registry works better the entire ecosystem gets stronger.

This is a dual seat: product leader and builder. You’ll set direction over 6 12 and 24 months while staying close enough to the work to test ideas quickly — often by building them yourself. You don’t wait for fully scoped specs or perfect resourcing; you use prototypes data pulls and AI-native tools to turn ideas into something real that teams and customers can react to. You’ll partner with Engineering Design Data Marketing and Merchandising as a peer-builder bringing sharper problem framing and artifacts that accelerate decisions. You’ll lead a small team of PMs as a player-coach raising the bar on both product thinking and how the team builds.

The challenge is real. Registry is a mature high-scale surface where incremental improvements are always available — but this role requires pushing toward step-change outcomes without putting the core business at risk. You’ll need to balance conviction with sequencing speed with judgment and vision with proof. If you prefer clean handoffs clearly defined swim lanes or roles where you operate primarily through others this will be a tough fit. If you like getting your hands dirty building to learn and leading from the front you’ll thrive here.

Who You Are

• 10+ years in product management including 3+ years leading Product Managers in consumer tech or e-commerce environments with millions of users and meaningful revenue ownership
• Experience operating at Director Sr. Director or VP PM level with full ownership of product strategy KPIs and business outcomes
• Proven track record owning a complex high-traffic product surface end-to-end driving measurable impact on growth conversion or retention
• Strong commercial judgment — comfortable working with P&Ls unit economics and revenue levers and making clear tradeoffs between customer and business outcomes
• Deep customer expertise — you regularly work from raw inputs (interviews support tickets session replay behavioral data) and translate them into product decisions
• Builder at your core — you use prototyping tools (v0 Replit Figma) query data directly (SQL dashboards) and create artifacts that push thinking forward without waiting on others
• AI-native in your workflow — you actively use LLMs and AI coding tools (e.g. Cursor Claude Code) to go from idea to working prototype and you know how to decompose problems to get high-quality outputs
• Experience leading in a scale-up environment with high ambiguity where you’ve had to create clarity not follow established playbooks
• Track record of hiring coaching and leveling Product Managers including giving direct feedback and building teams that outperform the broader organization
• Clear direct communicator who can drive executive-level decisions surface misalignment early and move teams forward without relying on consensus

How You Will Make An Impact

• Own the Registry business end-to-end including product strategy roadmap and performance across acquisition registry creation and gift-giver conversion
• Define and sequence bold product bets that create step-change improvements while protecting the core experience that millions of families rely on
• Set and maintain the quality bar for Registry making principled decisions on where to push where to hold and how to balance speed with customer trust
• Lead and develop a team of 3–4 Product Managers creating clarity on ownership raising expectations and building a team that consistently delivers high-quality work
• Partner closely with Engineering Design Data Marketing and Merchandising to ship cohesive high-impact experiences that connect across the full customer journey
• Use rapid prototyping and direct customer feedback to validate ideas early reducing time from concept to learning from quarters to days
• Bring forward insights from Registry to shape company-level strategy influencing how Babylist grows beyond your immediate product surface
• Help evolve how product teams operate by embedding faster more iterative and AI-enabled ways of building testing and decision-making

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

USD $252735 to $303282
CAD $343800 to $429800

Your starting salary will be based on your location experience and qualifications with increases over time tied to performance role growth and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work create and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical dental and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical mental and emotional health parenting childcare and financial planning

Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview you consent to this recording and transcription.

Interview Integrity At Babylist every team uses AI daily and we love it. During interviews though we want to see you — your thinking your problem-solving your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.

Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment bank information or personal financial details. If you receive outreach via WhatsApp Telegram or a non-Babylist email it's not us. Verify open roles on our careers page.

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What We Do

Babylist is the trusted platform for millions of growing families. For over a decade Babylist has been the technology solution for expecting parents and the community that supports them expanding from baby registry into a full-service platform that helps parents make decisions with confidence stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry app ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health which provides access to products and services including insurance-covered breast pumps Expectful a new voice in health and wellness for pre-pregnancy through postpartum care and The Push a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers Babylist is a generational brand leading the $88 billion baby product industry.

Why Work With Us

Babylist thrives as a remote-first company with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently stay purpose-driven and achieve results —together from anywhere.

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