Director Product Marketing - Agency

Applied Systems

Director Product Marketing - Agency

Posted Yesterday

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3 Locations

Remote or Hybrid

150K-180K Annually

Senior level

Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics

Creating the best products with the best people in insurance technology!

The Role

Lead product marketing for the agency segment owning positioning GTM launches competitive intelligence and performance metrics. Manage and grow a PMM team partner with Product Sales and Field Marketing to drive adoption and revenue and champion AI-forward tooling and data-driven GTM across the Applied Epic and EZLynx portfolio.

Summary Generated by Built In

Job Description
Amazing Career Moments Happen Here
Transforming the insurance industry is ambitious we know. That's why at Applied we're building a team that shows up every day ready to learn willing to try new things and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible.
Position Overview
We're hiring a Director Product Marketing - Agency for a hybrid role (1-2 days a week in-office) with occasional travel leading product marketing strategy and execution for the largest buyer segment in Applied's portfolio. This role owns positioning GTM and team leadership for the Applied Epic ecosystem and EZLynx partnering closely with Product Management Sales and Field Marketing to drive growth across our agency-facing solutions.
You'll lead a team that includes a Manager a Lead PMM and senior individual contributors across the largest product surface in our portfolio - operating in a fast-moving AI-forward function that's redefining how PMM scales at Applied.
To keep us headed in the right direction we're looking for people who understand winning is a team sport who value and seek to learn from our team's diverse experiences and backgrounds who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers and who can at any given time step back to laugh and have some fun.
What You'll Do

Strategy & Vision - Set the product marketing strategy for the agency segment aligned to Applied's portfolio strategy and corporate priorities. Own positioning narrative and market direction for agency buyers across Epic and EZLynx.
Team Leadership - Lead develop and grow a team of product marketers. Build a culture of excellence through scalable programs outcome-based accountability and continuous learning. Mentor talent and develop the next generation of PMM leaders at Applied.
Product Launch & GTM - Govern the launch process across the agency portfolio ensuring cross-functional alignment with Product Sales Customer Success and Demand Gen to maximize revenue and adoption impact.
Sales Partnership - Partner with Sales Enablement and CX leadership to ensure PMM output drives pipeline competitive win rate and adoption. Sponsor key enablement programs and own the agency-side sales narrative.
Competitive & Market Intelligence - Drive the competitive intelligence motion for the agency segment partnering with the team's broader competitive program and contributing to portfolio-level insights.
Cross-Functional Influence - Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap positioning and pricing decisions for the agency portfolio.
Performance - Own and report on marketing-influenced business metrics: pipeline contribution competitive win rate adoption and launch outcomes. Use data to continuously refine GTM strategy and execution.
AI-Forward Operating Model - Champion and contribute to Applied PMM's use of AI tooling custom skills and scalable systems to compound team impact.

We're Excited to Learn More About You
Your experience may include:

8-10+ years in B2B product marketing with 3-5+ years of people management experience including managing senior ICs or other managers
Proven track record leading product marketing strategy for a major product line business unit or buyer segment in an enterprise SaaS or platform business
Demonstrated success building and developing PMM talent including hiring coaching and growing senior individual contributors and lead PMMs
Strong executive presence and ability to influence cross-functional partners at the VP and C-suite level
Experience in complex multi-stakeholder or regulated industries (insurance financial services healthcare) strongly preferred
Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus

You may have other skills or credentials including:

Excellent written verbal presentation and public speaking skills including comfort representing the company with analysts partners and at industry events
Strong financial acumen and experience contributing to pricing strategy budget planning and headcount decisions
Data-driven mindset with proven ability to use analytics to guide GTM strategy
Bachelor's degree in Marketing Business Communications or related field; MBA a plus

Location

Hybrid: in-office 1-2 times a week based out of either our Atlanta Chicago Dallas Lincoln or Toronto (Canada) offices

We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!
When You Join Team Applied You Can Expect:
A culture that values who you are and recognizes that you aren't just an employee; you are a teammate and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
We flex our time together collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

Medical Dental and Vision Coverage

Holiday and Vacation Time

Health & Wellness Days

A Bonus Day for Your Birthday

Learn more about the people behind our products at https://www1.appliedsystems.com/en-us/about-us/jobs/
Our targeted starting base salary in the United States for this position ranges from $150000 - $180000 USD. To determine a new team member's starting pay we consider a variety of factors including someone's depth breadth and variety of experience skills and responsibilities. Depending on the role team members may also be eligible to participate in additional compensation plans such as bonus and commission.
Your Security Matters:
Our candidates' personal information and online safety are top of mind for us. At Applied we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments ask for financial account information or sensitive information like social security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However candidate screening interviews and final decisions are conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied we don't discriminate and we are committed to recruit develop retain and promote regardless of race religion color national origin sexual orientation gender identity disability age veteran status and other protected status as required by applicable law.
#LI-Hybrid
#LI-US

Skills Required

8-10+ years in B2B product marketing
3-5+ years of people management experience including managing senior ICs or managers
Proven track record leading product marketing strategy for a major product line business unit or buyer segment in an enterprise SaaS or platform business
Experience building and developing PMM talent including hiring coaching and growing senior individual contributors and lead PMMs
Strong executive presence and ability to influence cross-functional partners at the VP and C-suite level
Experience in complex multi-stakeholder or regulated industries (insurance financial services healthcare)
Experience working in AI-forward marketing teams or driving AI adoption within marketing functions
Excellent written verbal presentation and public speaking skills (industry events analysts partners)
Strong financial acumen and experience contributing to pricing strategy budget planning and headcount decisions
Data-driven mindset with proven ability to use analytics to guide GTM strategy
Bachelor's degree in Marketing Business Communications or related field; MBA a plus

What the Team is Saying

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The Company

HQ: Chicago IL

3079 Employees

Year Founded: 1983

What We Do

Transforming the insurance industry is ambitious we know. That’s why at Applied we’re building a team that shows up every day ready to learn willing to try new things and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. At Applied we have a mission and a vision that guide us values that anchor us and a determination to achieve that propels us forward. We push the boundaries of innovation to solve the biggest challenges in insurance – helping us earn the title of indispensable partner from our customers. Our teammates show up as they are creating an authentic environment that fosters collaboration curiosity and connections – and one that doesn’t waste time on the unnecessary confines of corporate bureaucracy or hierarchy. No matter the role or title you have a voice at the table space to work hard and achieve and unending opportunities to be a great teammate.

Why Work With Us

Our commitment to you is simple: when you bring your best we promise you a place where amazing career moments are made possible.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Applied we trust that our people will achieve the outcomes and deliver high-impact results to our customers in whatever way - hybrid in-person or remote - that works best for them.

Typical time on-site: Flexible