Director, Product Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Abbott Rapid Diagnostics is part of Abbott's Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading technologies to support diagnostic testing which provides important information for the treatment and management of diseases and other conditions.

The position of Director, Product Marketing leads an organization that analyzes market needs and manages the success of products throughout the product lifecycle. The person hired in this role will be committed to understanding customer needs, defining product vision, and working closely with Research and Development, Scientific Affairs, Regulatory, Quality, Operations and the Commercial Organization to deliver products that will lead our market through differentiation and innovation and maintain market leadership for the Toxicology and Occupational Health business unit.

This job description will be reviewed periodically and is subject to change by management.

ESSENTIAL DUTIES AND RESPONSIBILITIES - (KEY ACTIVITIES)

• Leading a team of four direct reports to drive innovation and new product introductions for the Toxicology and Occupational Health business unit globally.
• Recognition of new products to be developed to meet new market demands, or the creation of new markets.
• Provides leadership for product/concept justification during funding cycle and provides similar leadership to product development team.
• Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
• Providing direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives
• Responsible for implementing and maintaining the effectiveness of the quality system.
• The Director of Product Marketing is responsible for creating worldwide demand for the Toxicology and Occupational Health products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the product marketing plan. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

EXAMPLE KEY RESPONSIBILITIES

• Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market. Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysiscustomer, financial, and timeline impact).
• Business Expansion: Participate in strategic planning initiatives such as Portfolio Management, Integrated Business Planning (IBP) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.
• Competition and Positioning: Develop a thorough understanding of competitive offerings and provide commercial organizations with appropriately differentiated product(s) versus the competition in a profitable manner that adds value to the customer.

The salary for this role is between:

N/A

JOB FAMILY:

Marketing Support

DIVISION:

TOX ARDx Toxicology

LOCATION:

United States > Lake Forest : J55

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf