Director, Product Marketing, Science

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.
Amplify is looking for a strategic, growth-focused, and results-driven Director, Science Marketing to drive product marketing strategy for K-8 core science.
The Director will report to the head of STEM marketing and will work closely with colleagues on the marketing team as well as cross-functionally with the Product, Sales, Professional Learning, and Customer Success teams.
The Director must be a confident and adept leader with the ability to deeply understand and contribute to business strategy, as well as a track record of translating strategy into useful marketing plans that result in real business outcomes.
Responsibilities of the Director, Product Marketing, Science:
Marketing strategy and go-to-market leadership

• Lead strategy and execution for all core science product marketing efforts.
• Plan and implement exciting product launches consisting of a mix of internal training, events, outbound marketing, collateral and samples, and other sales enablement tools to demonstrate multiple channels effectively.
• Collaborate with the Content and Growth Marketing team to ensure content marketing and campaigns align with product positioning and will support the launch and life cycle of each science product.
• Partner with Product and Sales on strategic in-product initiatives to build awareness and cross-sell to Amplify customers.

Product positioning and development

• Drive strategy around product positioning for existing products as well as new launches, crafting and owning the vision of Amplify as the market's premier K-8 core science program.
• Develop clear and compelling messaging for our core K-8 program and customized state editions, as well as new components and features.
• Develop, maintain, and promote to internal partners a suite of collateral and sales tools that communicates Amplify's differentiators and benefits to collaborators at the classroom, school, and district levels.
• Work closely with Product Managers and business leads to develop compelling narratives and value propositions, along with informing the product roadmap.
• Craft compelling messaging and pitch resources to secure lighthouse districts.

Voice of the buyer and customer

• Lead the development of buyer-centric collateral and reviewer tools that create a positive experience for prospects, applying deep expertise in K-8 core science curriculum purchasing patterns, buyers' needs, and the sales cycle.
• Conduct and support formal and informal market research to distill our buyers' and customers' deepest challenges and needs.
• Serve as an internal advocate for our buyers' and customers' interests, informing the product strategy, sales strategy, and full-funnel marketing campaigns.

Sales enablement

• Develop sales training on positioning, competitive analysis, and product launches.
• Deliver innovative sales enablement programs and pipeline-building activities to align with revenue goals.

Competitive analysis

• Develop and maintain a detailed understanding of market trends and customer needs in the core science market.
• Develop and maintain detailed competitor analysis in the core science market.

Adoptions

• Work in lockstep with Field Marketing leaders to develop and implement comprehensive marketing strategies for key state-level adoptions.
• Stay abreast of adoption needs and state-specific product roadmaps 2-5 years in advance.
• Drive the planning and research for upcoming adoption needs with Product Marketing leaders, Sales leaders, and business leads.

Sampling

• Lead and implement the sampling and reviewer strategy for full program reviews, committee presentations, and digital reviews.
• Partner with Operations and Vendor Management teams to deliver effective print sampling solutions, including stadium boxes and sample bags.
• Develop a Bill of Materials (BOMs) for all sampling solutions; collaborate closely with the Operations and Vendor Management teams on replenishment and demand planning; ensure all active samples are up to date, in stock, and meet the needs of the Sales team.

People management and development

• Manage a team responsible for marketing K-8 core science.
• Oversee individual team members' performance and career development.

Basic Qualifications of the Director, Science Marketing:

• Bachelor's Degree or equivalent experience
• 6+ years of experience in education, educational publishing, or ed-tech
• Experience working on state-level curriculum adoptions
• Experience working with cross-functional teams to achieve valuable results
• Strong presenting, writing, and communication skills
• Experience launching products, go-to-market, strategies, and positioning

Preferred Qualifications:

• Exceptional communication skills to convey and showcase Amplify's science solutions
• Problem-solving skills to work through sophisticated challenges
• Able to work in a dynamic, fast-paced environment
• Able to think and act both strategically (big picture) and tactically (details)

What we offer:
Salary is only one component of the Amplify Total Rewards package, which includes a lucrative 401(k) plan, incentive stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $125,000 - $150,000. This role is eligible to receive an annual discretionary bonus that rewards individual and company performance.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.