Director, Strategic Data Analytics
Job Description
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:
• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The salary for this role is between $156,400 and $312,800.
The Opportunity
Our location in Alameda, California has an opportunity for a Director, Strategic Data Analytics. This position will oversee the data strategy, insights, and storytelling for marketing across the customer journey and marketing touchpoints, initiatives, and enterprise objectives. This individual will be responsible for looking end-to-end across our data ecosystem, enabling new capabilities, & managing ongoing operations. This leader directs a team that helps define, build, and optimize the connected data portfolio, acting as a central management function that operates across multiple teams, including quality, marketing, Customer 360, Commercial teams, strategy, etc. This individual should have a strong ability to communicate and will be accountable for translating analytics and data into strategic recommendations to senior leaders.
What You'll Work On
- Responsible for democratizing data by building a data catalog and determining data governance - working with other functions to establish a bed rock of information
- Responsible for the 360-degree view of the customer utilizing multiple data points (quality data, R&D, primary research, brand tracking, etc).
- Hire and manage a Data Scientist to begin piloting use cases on analytics beyond the bounds of our existing primary research - ultimately looking to see what we could shift to First Party data vs. survey ask and answer.
- Manage consumer metrics and campaign KPIs and establish a group dedicated to end-to-end analytics within GSM
- Develop a multi-year strategy for the implementation of a Centralized Data Platform to unify disparate information into a single source of truth for our customer.
- Define and implement consistent measurement standards / reporting, leverage data to inform business decisions, and make recommendations for improvement.
- Analyze current initiatives and campaign data to help determine the effectiveness of marketing programs. Leverage findings and trends to find opportunities and make recommendations to the business and the marketing leaders.
- Build out comprehensive, automatic reporting capabilities that support real-time data, allowing teams to more efficiently identify trends, performance changes, and adjust strategy real-time to promote customer engagement and growth.
- Translate business problems into scalable and sustainable data and analytical solutions
- Be seen as a trusted leader with the ability to influence, develop and maintain a highly effective team.
- Find creative and compelling ways to generate, present, and evangelize results and recommendations throughout the company, to help cultivate a highly informed, more effective, and more empathetic organization
Required Qualifications
- Bachelor's degree
- 13+ years of experience working in primary market research or data/analytics
- 5+ years of experience leading teams
Preferred Qualifications
- Master's degree
- SPSS preferred although not required
- Expertise in quantitative market research methods
- Expertise in data strategy and analytics
- Whole brained thinker who combines data with deep empathy and strong storytelling
- Comfort with ambiguity and experience in organizational design
- Strong people leadership skills
- Experience working with interdependent cross-functional and global teams
- Willing and able to travel domestically and internationally as required
- Strategic thinker who approaches challenges with a "possibilities and learning" mindset
Apply Now
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The salary for this role is between:
$156,400 - $312,800
JOB FAMILY:
Market Development and Research
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : 2601 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Date Posted
02/22/2023
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