Director Strategic Event Content Operations

• Content strategy across the portfolio: Editorial direction for Knowledge World Forums and select other strategic events-defining what stories we tell how we frame them and which formats serve which audiences (live on-demand short-form social etc.)
• Portfolio-level content planning: Making strategic decisions about where and how we deliver content across event types and formats. You understand the tradeoffs between in-person engagement streamed experiences and on-demand value and you guide those decisions with clarity.
• Broadcast and streaming strategy: Match content strategy with the live production and distribution for major events-from technical architecture through creative execution to post-event distribution and measurement
• Content operations and asset management: The systems and processes that let us capture organize tag and repurpose content across the portfolio; the metadata and archival strategy that makes content discoverable and valuable over time.
• Vendor and agency partnerships: Managing relationships with broadcast production streaming and creative partners to outcomes not just deliverables.
• Team and budget: Overseeing the content operations team and managing the budget for content production and technology.
• A point of view on our content strategy: Where enterprise event content is heading and what ServiceNow needs to build or change to stay ahead.

• Deep content operations and strategy thinking: You don't just execute; you think about narrative audience segmentation content lifecycle and how content serves business objectives. You understand that production is the means not the end. You've likely worked in content strategy events marketing broadcast production or similar disciplines where you owned outcomes.
• Production and broadcast expertise: You understand live broadcast or streaming at enterprise scale. You've been in the truck you know signal chains and you know what can go wrong. But that's your foundation not your ceiling.
• Portfolio-level perspective: You've worked across multiple events or formats and understand how to scale content operations. You know how to balance consistency with flexibility and you think about what works once versus what works at scale.
• Fluency in enterprise software events: You understand the audiences the stakes the competitive landscape and why content matters in B2B.
• Operational and creative discipline: You can hold a vision and ship on time. You can manage competing stakeholder needs without losing sight of the work.
• Leadership capability: You've built or led teams managed budgets and developed people. You think about scalability and sustainability not just the next event.
• Cross-functional fluency: You navigate large organizations well. You partner with marketing communications finance and executives without losing your point of view.
• Intellectual curiosity and a learner's mindset: You're staying current on AI's role in content production and events. You ask smart questions and aren't intimidated by emerging tools or technologies that might change how we work.

• 10+ years in event production content operations broadcast streaming or related disciplines-with at least 3 years in a leadership or senior role managing teams or cross-functional programs.
• Demonstrated expertise driving content strategy and operations at large-scale enterprise events (10000+ attendees preferred) with strong fluency in broadcast/streaming or multi-format content delivery.
• Experience across multiple event formats or portfolio-level content planning (not just single-event expertise).
• Experience managing teams budgets or cross-functional programs at a large organization.
• Fluency with enterprise software B2B tech or SaaS environments; bonus if you've worked in tech company marketing or events.
• Proven ability to manage vendors agencies and production partners from strategy through post-event evaluation.
• Understanding of live streaming platforms broadcast infrastructure and digital distribution; experience with metadata asset management or content archival systems is a plus.
• Strong communication skills; comfortable presenting and building consensus with senior marketing and executive stakeholders.
• Willingness to travel for event execution.

What We Do

As the AI platform for business transformation we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C" as we like to call it). With more than 8400+ customers we serve approximately 90% of the Fortune 500® and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™.Explore your future career with us visit www.careers.servicenow.comFrom Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company you can grow your career faster.

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