Director, Strategic Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The salary for this role is between $156,400 and $312,800.

The Opportunity

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

Our location in Alameda, CA currently has an opportunity for a Director, Strategic Marketing. This is a highly visible position that is accountable for the following: 1. establishing and leading the strategy, scope, process and programs of the international strategic marketing organization; 2. achieving desired outcomes within established time and budget parameters; 3. providing a significant and positive impact to short-term, mid-range and long-term organizational goals; 4. driving continual growth in both commercial and financial goals; 5. creating a work environment that supports cross-functional and cross-business team effectiveness; responsible for ensuring local effectiveness, leadership and advocacy of the business in defined international markets; 6. management and development of staff; mentor others as appropriate; 7. soliciting the cooperation of and influencing the performance of a diverse group of disciplines and functions to meet strategic marketing needs; As a result of the responsibilities of this position, there is a high level of risk and visibility inherent with this position.

This position works on highly complex issues where analysis of situations or data requires evaluation of multiple factors; interacts internally and externally with executive-level leaders requiring negotiation of extremely difficult matters to influence key stakeholders; demonstrates appropriate level of leadership experience to lead and influence both with and without direct authority; exercises independent judgment in developing strategies for problem-solving and/or process improvement; position requires high levels of competence, confidence and credibility; strategic and tactical decisions will be made based upon data the individual provides and/or presents in a management or informal setting; decisions and recommendations can have serious impact on the overall success of functional, division or company goals and objectives; consequences of erroneous decisions or recommendations could negatively impact market presence and market share, therefore impacting the goals of the organization; responsible for P&L.

What You'll Work On

• Provide strategic leadership, planning and direction to the organization to drive growth through strategic marketing initiatives of new and existing products.

• Identify market opportunities that can differentiate the business from our competitors while ensuring that the business has a sufficient product portfolio to compete globally.

• Develop relationships with customers, opinion leaders and form internal cross-functional teams to obtain and provide technical, professional and managerial support for the division's products.

• Establish requirements for product and business development, market expansion, strategic marketing, overall brand messaging, clinical post-market studies and medical education.

• Develop and mentor staff. Hire talent as needed.

• Responsible for people-management activities of direct and indirect staff.

• Travel about 50% of the time by any means necessary to support organizational goals.

• Promote adherence to EHS policies, procedures, rules and regulations.

• Responsible for implementing and maintaining the effectiveness of the Quality System.

• Provide strategic leadership, planning and direction to the organization to drive growth through strategic marketing initiatives of new and existing products.

• Identify market opportunities that can differentiate the business from our competitors while ensuring that the business has a sufficient product portfolio to compete globally.

• Develop relationships with customers, opinion leaders and form internal cross-functional teams to obtain and provide technical, professional and managerial support for the division's products.

• Establish requirements for product and business development, market expansion, strategic marketing, overall brand messaging, clinical post-market studies and medical education.

• Develop and mentor staff.

• Hire talent as needed.

• Responsible for people-management activities of direct and indirect staff.

• Travel at least 50% of the time by any means necessary to support organizational goals.

• Promote adherence to EHS policies, procedures, rules and regulations.

• Responsible for implementing and maintaining the effectiveness of the Quality System.

Required Qualifications

• Bachelor's degree (Master's - preferred) in Marketing, Business Administration, or Life Sciences related

• Experience: 10-15 years (minimum 8 years with product marketing experience in life sciences)

Preferred Qualifications

• Experience dealing with medical products sold into hospital segment.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:

$156,400 - $312,800

JOB FAMILY:

Market Development and Research

DIVISION:

ADC Diabetes Care

LOCATION:

United States > Alameda : 1360-1380 South Loop Road

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 50 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf