Director SVOD & Membership Strategy

We're looking for a Director of SVOD & Membership Strategy to lead the long-term strategic direction for both the SVOD and Membership lines of business (LOBs). Reporting to the VP of SVOD & Membership Strategy you will define the vision roadmap and operating rhythm that guide how Crunchyroll acquires engages retains and monetizes fans through world-class subscription and membership experiences.

This role sits at the center of Crunchyroll’s subscription and membership flywheel partnering across Product Growth Finance Analytics regional teams and adjacent LOBs to drive subscriber growth improve member value and shape the future of Crunchyroll’s global fan ecosystem.

You bring top-tier consulting and/or corporate strategy experience along with deep expertise in global DTC subscription businesses. You’re highly analytical comfortable navigating ambiguity and able to translate complex data and market dynamics into clear strategic direction and executive-level recommendations.

• Lead annual and quarterly planning across SVOD and Membership aligning strategic goals financial performance investment priorities and operational execution
• Develop Crunchyroll’s multi-year roadmap for subscriber and membership growth using market insights subscriber behavior competitive intelligence and regional opportunities
• Build strategic frameworks and operating rhythms that align the COO organization Finance regional teams and flywheel LOB leaders
• Lead analytical deep dives into subscriber performance retention pricing engagement regional dynamics and long-term growth drivers
• Partner with Finance on long-range subscriber revenue and unit-economic forecasting to guide investment and tradeoff decisions
• Identify and evaluate long-term growth opportunities across new business models partnerships platform innovation and membership experiences
• Guide regional market prioritization and investment strategies through structured market and performance analysis
• Lead the evolution of Crunchyroll’s membership strategy including tiering pricing benefits segmentation and fan value proposition
• Develop business cases and experimentation frameworks for new membership benefits including KPI and LTV impact modeling
• Partner across e-commerce events games manga partnerships and licensing to strengthen Crunchyroll’s connected membership ecosystem
• Support high-priority strategic initiatives and executive-level decision making for the Senior Management Team 

We are considering applicants available to work a hybrid schedule with three days each week onsite at our Los Angeles office.

We get excited about candidates like you because...

• 12+ years of experience in top-tier strategy consulting and/or corporate strategy within media technology consumer platform or subscription-based businesses with deep expertise in global DTC subscription models including subscriber growth retention pricing forecasting lifecycle management and LTV optimization
• 5+ years of leadership experience with a proven track record of building and leading high-performing teams
• Exceptional analytical strategic thinking and executive communication skills including experience presenting to C-level stakeholders
• Strong interpersonal skills emotional intelligence and the ability to influence across highly cross-functional organizations
• Comfortable operating in ambiguous environments with evolving strategies and priorities
• MBA or equivalent advanced degree preferred

The SVOD & Membership Strategy Team sits within the COO organization with the VP of Strategy and Membership reporting directly to the COO. This team is tasked with shaping Crunchyroll’s long-term direction and helping orchestrate how the company unlocks value fuels global growth and inspires deeper avidity for Crunchyroll across the anime fan ecosystem.

In addition to getting to work with fun passionate and inspired colleagues you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical dental vision STD LTD and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid 

What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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