Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for an eCommerce Brand Director in United States.
This role is an exciting opportunity for a strategic and results-driven eCommerce leader to oversee the growth and performance of a dynamic direct-to-consumer business. You will lead the vision and execution of multi-channel digital campaigns, driving sales performance across multiple online storefronts while owning the full P&L strategy. Working in a highly collaborative and fast-paced environment, you’ll partner closely with teams across growth marketing, lifecycle marketing, digital products, and creative operations to deliver compelling customer experiences. The position combines high-level strategic ownership with hands-on execution, making it ideal for a proactive leader who thrives on innovation, analytics, and performance optimization. With a strong focus on merchandising, customer engagement, and digital storytelling, this role offers the chance to shape impactful campaigns and accelerate eCommerce growth at scale. The organization values creativity, leadership, data-driven decision-making, and cross-functional collaboration.
Accountabilities:
- Drive overall sales performance and ensure achievement of revenue, profitability, and contribution margin targets across direct-to-consumer eCommerce channels.
- Lead the planning and execution of promotional campaigns, including merchandising strategy, campaign calendars, title selection, creative direction, and messaging optimization.
- Develop and coordinate integrated digital marketing initiatives across email, SMS, social media, paid acquisition, and on-site experiences to maximize customer engagement and conversions.
- Own the strategic vision for digital merchandising, customer journeys, and content messaging across all customer-facing touchpoints.
- Oversee forecasting and inventory planning for key products and promotional initiatives to support revenue goals and operational efficiency.
- Establish pricing strategies, promotional frameworks, and KPI planning to optimize business performance and customer acquisition.
- Lead cross-functional campaign alignment processes while partnering with marketing, analytics, and product teams to ensure seamless execution.
- Conduct ongoing analytics reviews, performance reporting, and testing initiatives to continuously improve campaign effectiveness and customer experience.
- Minimum of 7 years of experience in digital marketing, including at least 5 years in an eCommerce or direct-to-consumer environment.
- Strong hands-on experience with Shopify and eCommerce platform management.
- Proven expertise across digital marketing channels, including social media, email marketing, SMS campaigns, and performance marketing.
- Demonstrated success creating and managing integrated eCommerce campaigns within B2C or DTC businesses.
- Deep understanding of eCommerce operations, customer acquisition strategies, and digital sales ecosystems.
- Strong analytical mindset with the ability to interpret KPIs, generate actionable insights, and optimize campaign performance.
- Previous experience owning or contributing to P&L management and financial performance tracking.
- Excellent leadership, communication, project management, and cross-functional collaboration skills.
- Self-motivated and adaptable professional who thrives in a fast-paced, high-growth environment.
- Competitive salary range of $110,000 – $130,000
- Comprehensive healthcare and wellness benefits
- Retirement and savings plan options
- Paid time off and flexible employee support programs
- Caregiving and emotional wellbeing resources
- Transportation and additional elective benefits tailored to individual needs
- Opportunity to work in a collaborative and creative environment
- Career growth and leadership development opportunities
- Inclusive and equal opportunity workplace culture.
Requirements:
Benefits:
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Date Posted
05/26/2026
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